Twitter Contesting, Marketing And Research

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Dos Cabezas
Twitter Contesting, Marketing And Research
Social marketing allows your brand to leverage
the power of social networks to increase
awareness, drive traffic and increase revenue.

• Twitter Contesting Run legal contests over
  Twitter in multiple markets.
• Twitter Marketing And Data Mining Tools
• Track keywords and contact Twitter users in
  your demographic.
• Request A Song Reporting With Twitter
• Combine Twitter with web-site and phone
  requests.
• Twitter Photo Gallery
• Generate relevant site content without
  expending resources.

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Dos Cabezas
Twitter Contesting
Legally run a contest over Twitter, allowing
followers of your brand to spread your message.

• Combine your brand with a sponsors message to
  generate revenue.
• Target specific markets or run the contest
  nation wide.
• Run multi-tiered contests, one grand prize and
  smaller prizes for each market.
• Detailed research and reporting, find out where
  they are located and if their comments are
  positive or negative.
• Message everyone in the contest to announce the
  winner.
• Download the PDF for more details.

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Dos Cabezas
Twitter Contesting
Drive people to contest by allowing them to enter
on a website via Twitter connect.

• Contesting widget can be easily placed on
  multiple websites.
• Displays Tweets and allows visitors to to post a
  tweet directly from the hosting website.
• Both the Sponsor and copy can be updated or
  switched on all sites containing the widget from
  a centralized control panel
• After contest is over, widget will still display
  active tweets.
• Download the PDF for more details.

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Dos Cabezas
Twitter Contesting Case Study

• Live nation ran a multi-regional contest,
  LiveNationUltimateAccess. By tweeting the term
  LiveNationUltimateAccess, people were entered
  to win access to every show across the U.S. at a
  Live Nation venue. Simultaneously one winner from
  each region gained access to every show for a
  year at a local venue.
• Rules
• Only one entry per day, regardless how many
  times the term was tweeted that day.
• Duration 1 Month
• Results
• Over 200,000 tweets.
• Resulting in 10,398 contest entries.
• Was a top trending topic during that period.

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Dos Cabezas
Twitter Marketing And Research
Grow your brand by tracking keywords on Twitter
and understanding what is being said about.

• Track what is being said and where it is being
  said from.
• Find out if what is being said is positive or
  negative.
• Geo target tweets, pulling only from locations
  relevant to your market.
• Detailed research and reporting allow you to
  compare results over multiple campaigns.
• Target specific locations to promote live events
  as they happen.
• Download the PDF for more details.

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Dos Cabezas
Twitter Marketing And Research
Market your brand by targeting only people who
are active or shown interest in a parallel topics.

• Capture tweets from up to a month in the past
  and include them in a current campaign.
• Avoid spamming by messaging only people who are
  currently active on Twitter.
• Works transparently with Twitter, it doesnt
  require anyone to follow you to work
• Display results on your website in a widget.
• Download the PDF for more details.

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Dos Cabezas
Twitter Marketing And Research Case Study
The Epicenter is a music festival in Southern
California, this year it featured Tool, Linkin
Park and Alice In Chains. We ran a successful
beta test promoting the festivals web cast.

• Keyword Epicenter was tracked for one week
  prior to the event.
• After the web cast was launched, messages were
  sent saying, The Epicenter web cast is live to
  all recorded accounts.
• Messages were sent only to people who were
  active within the last thirty minutes on Twitter.
• Messages were sent four times, each time
  filtering out previous recipients.
• Traffic increased over 200 within 30 minutes
  of message being sent.

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Dos Cabezas
Twitter Photo Gallery (in beta)
Keep relevant content flowing into your website
without expending valuable resources.

• Tracks search terms for links to photos.
• Can be moderated
• Geo target, grabbing only from a certain
  locations.
• Can be used as a live photo system at an event
  by displaying the gallery on monitors.
• The gallery can be sponsored.
• Currently in Beta

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Dos Cabezas
Request A Song With Twitter
Dos Cabezas offers a comprehensive song request
tracking tool which combines online, phone and
now Twitter requests..

• Has been in use for over five years in major
  markets recording phone and online requests.
• Twitter requests searches for instances of the
  song and band name, the results are recorded to a
  database.
• Twitter can be reversed search, looking for
  mentions of the song in the previous two weeks.

Contact for more details Rian Edwards,
213.220.5177, redwards_at_doscabezas.com
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Dos Cabezas
Request A Song With Twitter
Dos Cabezas offers a comprehensive song request
tracking tool which combines online, phone and
now Twitter requests..

• Reporting tools allows reports to be generated
  by gender, age, time of day, day of week, band,
  song or time period.
• Tweets can be grouped into positive or negative,
  enabling live song trending.
• Example - a report can be generated showing all
  male requests, age 16 20, online, between 10am
  - 1pm on Mon. and Fri. for the month of June.
• Twitter requests are currently in major market
  Beta testing.

Contact for more details Rian Edwards,
213.220.5177, redwards_at_doscabezas.com
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Dos Cabezas
Who We Are
Dos Cabezas has 12 years experience working in
new media and 9 years experience working within
the music and entertainment industries. We offer
solutions for generating content, increasing site
traffic and increasing revenue.

• Rian Edwards
• 213.220.5177
• Redwards_at_doscabezas.com
• www.doscabezas.com