Engaging the Whistler Public

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Engaging the Whistler Public

• Emma DalSanto
• Transportation Demand Management Planner
• Edalsanto_at_whistler.ca

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Communication PlanWhistlers Comprehensive
Transportation Strategy

• Goal
• Promote and encourage transportation options and
  educate regarding the impact of individual
  transportation decisions on Whistler.

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Partners in Developing the Communications Plan

• TAG Chair
• RMOW Communications Officer
• RMOW TDM Planner
• Tourism Whistler
• Whistler/Blackcomb
• BC Transit Marketing

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Target Markets

• Residents
• Second Home-owners
• Whistler Employees living in Squamish Pemberton

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Goals

• To create awareness, understanding and support in
  the local community for the WCTS
• To promote and encourage the regular use of
  transportation options (carpool, cycle, bus,
  walk).

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Positional Statement

• Its the Whistler Way!

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Strategy 1
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Strategy 2

• Develop and implement a comprehensive public
  awareness and education program
• targeted to residents, second-home owners,
  employees.
• educate the audience about existing
  transportation options.
• Program events to develop sustainable
  transportation habits and to promote It's the
  Whistler Way!

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2003 Focuses

• Biking Anti-Idling/Clean Air messaging
• Earth Day/Clean Air Day Festival
• 2nd Annual the Whistler Way! Commuter Challenge