Tackling child and adult obesity in Sheffield

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Tackling child and adult obesity in Sheffield

• Jeremy Wight
• Director of Public Health
• 25 November 2008

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Health impact of overweight and obesity

• Physical ill health
• Diabetes
• Hypertension
• Dislipidaemia
• Coronary heart disease
• Cancer
• Infertility
• Osteoarthritis
• Mental ill health
• Depression

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Service District Data
Reception Year 
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In the early 21st Century, children who behave
normally are likely to become overweight or obese
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The public think that we should be doing
something about it!
Who is at fault for obesity
80
Who is responsible for addressing it?
60
40
76
69
48
40
20
31
30
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Parents
Food and drink
The individual
The state
manufacturers
Source Henley Centre (2005) Note HCHLV is soon
to release up to datedata. Early cuts of which
show broadly similar trends
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Adults - prevention

• City on the move
• Food strategy 5 a day!
• Promoting breastfeeding
• Enhanced public health programmes

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Adults - treatment

• Anti-obesity drugs
• Surgery
• Psychological help for people prescribed
  anti-obesity drugs
• MEND (lottery funded)
• Weightwatchers and other non-NHS
• Weight management programmes

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Citywide initiative to reduce child obesity

• Joint NHS / Sheffield City Council Initiative
• Launch workshop June 2008
• 5 year action plan drafted
• Healthy Communities Challenge Fund bid

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3. High Quality Support for children and
families already overweight
2. Targeted Prevention to provide more intensive
support to those at high risk of becoming
overweight or obese
1. Universal Prevention creating communities,
neighbourhoods and service that support all
children and families in maintaining a healthy
weight
This proposal focuses on delivery of Tier 1 and 2
of this model
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Healthy Communities Challenge Fund

• Joint NHSS / SCC bid
• 4.8M over two and a half years
• Equal matched funding (incl. in kind)
• Eight objectives

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A Breastfeeding Friendly City

• Taking a whole city approach to supporting and
  promoting breastfeeding

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Parents as positive role models

• Supporting parents of young children to become
  positive role models for healthy living

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Schools at the heart of healthy communities

• Capitalise on the unique position of schools in
  communities to promote health and wellbeing

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Living Neighbourhoods

• Removing barriers to healthier living for
  Sheffields families

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Community Health Champions

• A network of local volunteers trained to support
  people in local communities to live healthier
  lives

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Healthy Open Spaces

• Ensure all families have easy access to high
  quality green spaces

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Change4Life

• Promoting cultural and social change through a
  strong social marketing campaign

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Cross Sector Innovation

• Building innovative new partnerships, maximising
  the contribution of all sectors to the obesity
  agenda in Sheffield

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• Eat well
• Move more
• Live longer