Empowering Individuals

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Empowering Individuals
Yvonne Brown Director of Learning
Services learndirect scotland

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Our Core Business

• We need to bring learning to people instead of
  bringing people to learning.
• Elliot Masie, 1999

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The Policy Context
The Scottish University for Industry is at
the heart of the Scottish Executives vision for
lifelong learning and vital to a knowledge-driven
economy. It will be the hub of the learning
revolution which will enable Scotland to meet the
economic challenges of the 21st century. It must
change attitudes, creating a society where it's
'cool' to learn. I want every one to have access
to education and the benefits that it brings
through gaining new knowledge, skills and
qualifications. Enterprise and Lifelong
Learning Minister 1999
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Why learndirect scotland?

• national gateway to learning
• government commitment to increase access to
  learning
• lifelong learning
• key to Scotlands future prosperity
• ensure individual employability, for tomorrows
  jobs
• promote inclusion and opportunity

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The Delivery Model
AWARENESS RAISING
HELPLINE
WEB SITE
LEARNING CENTRE

REGISTRATION
TRACKING - ongoing advice guidance and
support
INFORMATION, ADVICE, GUIDANCE
using the

NATIONAL LEARNING OPPORTUNITIES DATABASE
LEARNING SUPPORT
LEARNING

FOLLOW-UP
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Our Structure

• private limited company (acts as not-for-profit
  Trust)
• operates according to a funding agreement with
  the Scottish Executive
• annual guidance from Ministers and targets set by
  Ministers
• additional activities undertaken for other
  services (e.g. NHS, local authorities, redundancy
  response)- national, large scale

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The Learning Landscape
Incentivised learning/ Large Corporates
skills employability competitiveness
-money -status -promotion -job enrichment
6 standard grades
On parole
Workforce inertia Employed but inert
Professional learners

• The 3 Ds
• -disaffected
• -disillusioned
• -disappeared

CPD and personal development
Community activism/ Citizenship
skills University of Life
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Scotlands Literacy Landscape

• 800,000 adults have poor functional literacy
  skills
• 20 of Scots have lowest level of knowledge,
  skills and understanding
• Low basic skills costs economy 500 million
• Costs individuals ability to find jobs, mortgages
  and complete everyday tasks
• Barriers to learning must be overcome
• Skills required are literacy, L2L, ICT, web
  awareness, self- development and confidence

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learndirect scotland and the Inclusion Agenda

• Innovation fund
• Learning Bytes Campaign targeted at new,
  returning and online learners
• Give it a Go Events and tabloid-style newspaper
• Scottish Prison Service
• Learning Centre Sustainability SME Pathfinder
  Projects
• SWELL (EQUAL Programme) older workers
• Games-Based Learning
• Digital Communities and PIAPs

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Literacy in the Workplace

• 400 STUC Learning Representatives
• 3000 prisoners per year assisted with PCs,
  restricted internet access, online tools and
  support for basic, life and work skills
• Road Haulage and Distribution Training Council
  57 low basic skills
• Community Learning Strategy Partnership local
  council and colleges

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What employers are looking for

• intellectual ability
• business awareness
• analytical skills
• performance
• initiative
• computer literacy

• flexibility
• teamwork
• drive/motivation
• international outlook
• communication skills
• determination to succeed

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Challenges e.g. Prison Service

• 12 of prisoners can barely read
• 25 lack functional literacy
• 56 lack functional numeracy
• High uptake of learning in evidence
• Break cycle of deprivation
• learndirect Scotland brings national approach and
  works with existing providers

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Demand Creation Contact Centre And Helpline
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Press Advertising/Sponsorship
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Marketing Campaign
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learndirect product on-line catalogue 500

• NETg
• IT skills introductory/advanced/expert
  user/ECDL
• Plato
• Numeracy, literacy, core skills, life job
  skills
• Maxim
• Finance, communication, HR, health safety,
  customer care
• Xebec
• Business, finance, personal effectiveness,
  customer care, human resources, performance and
  organisational management (appraisal, equality
  and discrimination), project management
• Commissioned
• Industry specific construction, biotechnology,
  eskills call handling and using IT, Gaelic,
  hospitality, design, marine engineering,
  agriculture, online portfolio

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Infrastructure support - On-line Tracking For
Learners
SUfI skillnet

• creating an on-line lifelong learning log
• making available high quality on-line materials
• offering on-line feedback and support
• offering on-line/helpline tutor support
• creating on-line discussion groups for learners
• offering on-line/helpline technical support

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On-line Tracking And Support For Learners
SUfI skillnet
- future phases

• administration, reporting and control
• skills gaps analysis
• training needs analysis
• career planning
• competence mapping
• resource management
• curriculum building

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Scottish Credit and Qualifications Framework
Parity of esteem Transparency Credit
rating Points entitlement
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Lifelong Learning Log
APEL Skills Gaps Individualised
competencies Formal and non-formal training
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NETWORKED SCOTLAND
400 BRANDED LEARNING CENTRES Meet Pledge to
Learners
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Where learndirect centres engage
National initiatives Learning bytes/ILAs Literacy
numeracy
Supporting individuals Basic/core skills Tailored
solutions
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Contact Details

• yvonneb_at_learndirectscotland.com
• 0044141 285 6052
• www.learndirectscotland.com
• www.lds4b.com