THE MASTERS REPORT

1
THE MASTERS REPORT

• Dr. George Kessler
• Clemson University
• gksslr_at_clemson.edu

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Dr. George Kessler Clemson University gksslr_at_clems
on.edu
Bill Hubbard University of Georgia whubbard_at_uga.ed
u
Dr. Greg Yarrow Clemson University gyarrow_at_clemson
.edu
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WE HAVE

• DEMONSTRATED WE CAN OPERATE AS A REGION
• BUILT A FUNCTIONAL ONGOING NETWORK

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WE HAVE

• DELIVERED RECORD SETTING PROGRAMS THREE YEARS IN
  A ROW.
• ESTABLISHED STRONG FOUNDATIONS FOR FUTURE PROGRAMS

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WE HAVE LEARNED

• TECHNOLOGY IS FAR AHEAD OF MOST USERS
• WE MUST USE EVERY MEDIA FORM AVAILABLE
• VISUALS MUST BE BASIC AND WELL CONSTRUCTED

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WE HAVE LEARNED

• JUST BECAUSE YOU CAN SEE SOMETHING WITH YOUR EYE
  DOES NOT MEAN A CAMERA CAN CAPTURE IT AND MAKE IT
  VISIBLE ON A SCREEN
• THE AUDIENCE WANTS TO BE CONNECTED TO THE
  SPEAKERS

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WE HAVE LEARNED

• SPEAKERS ARE NOT FAMILIAR WITH SATELLITE
  TECHNOLOGY
• EVEN SOME OF THE BEST USERS OF POWER POINT
  TECHNOLOGY MAKE VERY POOR MATERIALS FOR SATELLITE
  BROADCAST

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PRODUCTS FOR ATTENDEES

• REFERENCE NOTEBOOK
• SPEAKERS NOTES WITH SPACE FOR NOTES BY EACH
  VISUAL
• MASTER TREE FARMER HATS
• CERTIFICATE OF ATTENDANCE
• REFRESHMENTS
• ANSWERS FOR THEIR QUESTIONS

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ANSWERS IN MANY FORMS

• DIRECT FROM THE SPEAKER
• - DURING THE PROGRAM
• - PRIOR TO THE NEXT PROGRAM
• WEB QUERY Q A

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PLANNING FOR SUCCESS

• FORM AND USE A REGIONAL STEERING COMMITTEE
• DEVELOP A STATE COORDINATOR LIST OF
  RESPONSIBILITIES
• RECRUIT STATE COORDINATORS
• CONDUCT REGULAR CONFERENCE CALLS WITH STATE
  COORDINATORS

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PLANNING FOR SUCCESS

• DEVELOP A LOCAL COORDINATOR LIST OF
  RESPONSIBILITIES
• FORM AND USE A STATE ADVISORY COMMITTEE
• RECRUIT SPEAKERS FROM ACROSS THE REGION
• CONDUCT AN ON-SITE TRAINING PROGRAM FOR ALL
  SPEAKERS

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PLANNING FOR SUCCESS

• CONDUCT A LOCAL COORDINATOR TRAINING DAY
• USE A POWER POINT EXPERT TRAINED IN SATELLITE
  TEACHING

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PLANNING FOR SUCCESS

• MAINTAIN A WEB SITE TO SATISFY USER GROUPS
• LANDOWNERS
• STATE COORDINATORS
• LOCAL COORDINATORS
• CONTRACT SERVICES AND PRODUCTS WITH OUTSIDE
  VENDORS

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PLANNING FOR SUCCESS

• RECRUIT FORESTERS/BIOLOGISTS FOR EACH DOWNLINK
  SITE
• SCRIPT, SHOOT, AND EDIT VIDEO SEGMENTS
• PROCURE AND DISTRIBUTE ALL RESOURCE MATERIALS

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WHO HAS ATTENDED MTF PROGRAM

• 79 ARE MALE 21 ARE FEMALE
• 49 ARE UNDER 50 YEARS OLD
• 78 ARE UNDER 60 YEARS OLD
• 85 OWN A COMPUTER

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LAND OWNERSHIP
2000 2001
Owning 100 acres or less 31 53
Owning 200 acres or less 51 68
Owning 500 acres or less 77 84
Owning 1000 acres or more 11 10 Acres by
year 347,295 748,277 Average acres
timberland 459 794
ACRES REPORTED BY 1858 ATTENDEES 1,095,572
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KNOWLEDGE LEVEL GOOD TO EXCELLENT
2000 2001
BEFORE THE COURSE 16.9 25.1 AFTER THE
COURSE 79.3 76.6
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KNOWLEDGE LEVEL
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AS A RESULT OF THE PROGRAM

• 89 PLAN TO CHANGE HOW THEY MANAGE THEIR LAND
• 94 REPORT THEY WILL SAVE MONEY
• 95 REPORT THEY WILL EARN MONEY
• 90 WANT TO TAKE AN ADVANCED PROGRAM

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HOW GOOD IS THE PROGRAM

• 98 WILL RECOMMEND THE COURSE
• 98 WILL TAKE ANOTHER SATELLITE COURSE

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SOUTH CAROLINA MTF GRADUATES

• ONE-YEAR SURVEY-2002

• SURVEYS MAILED 545
• SURVEYS RETURNED 234
• PERCENT RETURNED 43

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South Carolina MTF Graduates
The Masters Report Southern Region Extension
Triannual
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MAKING CHANGES IN YOUR FOREST MANAGEMENT PRACTICES
South Carolina MTF Graduates
PLAN TO MAKE CHANGES 94 (AT END OF
PROGRAM) HAVE MADE CHANGES 82
(ONE YEAR LATER) PLAN TO MAKE ADDITIONAL
66 CHANGES
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HOW MUCH WILL THEY EARN HOW MUCH WILL THEY SAVE
South Carolina MTF Graduates
TIME SAVE EARN
AT THE END OF COURSE 1,149,000
2,107,000 ONE YEAR LATER 13,630,000
6,000,000
The Masters Report Southern Region Extension
Triannual
25
THE MASTERS
?
4800
2800
2000
1275
214
1999 2000 2001 2002
2003 2004 MTF I MTF I MTF I
MTF II MW SC 10 14
9 12
states states states states
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• OUR NETWORK IS IMPROVING
• WE ARE WORKING AS A REGION
• THE FUTURE IS OURS TO WRITE

The Masters Report Southern Region Extension
Triannual
27

• THE MASTERS

MASTER TREE FARMERMASTER WILDLIFER
SOUTHERN REGION EXTENSION NATURAL RESOURCE
PROGRAMS
The Masters Report Southern Region Extension
Triannual
28
THE MASTERS REPORT

• Dr. George Kessler
• Clemson University
• gksslr_at_clemson.edu