Enterprise Mashups in Outsourced Manufacturing

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Prepared for Enterprise 2.0 Mashup
Summit September 28, 2007
Enterprise Mashups in Outsourced
Manufacturing Mashing your Shipments and
Processes Serus Corporation Jeffrey RisbergVP
of Research and Development
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Introduction

• Outsourced Manufacturing defined
• The use of contract manufacturers, semiconductor
  fabs, assembly houses, and logistic organizations
  outside your business

• Significantly increased in last 10 years
• By 2010, analysts estimate that 1 trillion of
  manufacturing will be outsourced
• Cisco, for instance, never touches its inventory
• There are 238 fabless semiconductor firms in
  Silicon Valley alone

• As described in The World is Flat by Friedman,
  outsourced manufacturing has generated a new set
  of challenges and complexities

• Over 50 of the information needed for todays
  manufacturing resides outside an individual
  company
• It is with the companys Partners, Customers,
  Vendors, and in the Public Ecosystem

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Ideal Case for Enterprise Mashups

• The challenge is to deliver the Right
  Information,
• to the Right Place at the Right Time.
• Required is a Knowledge Multiplier for Outsourced
  Manufacturing Operations

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Operations Management - Challenges

• Global Outsourcing has generated a unique set
  of operational challenges
• Lack of Visibility to Financial Exposure
• Lack of Consistent Operational Data
• Lack of Execution Management with Partners
• Difficulty in Collaborative Decision Making with
  Partners

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Content Used in Outsourced Manufacturing

• Private
• Product Manufacturing Specifications
• Customer Information
• Forecast and Order Information
• Activity records
• Public
• Transportation links
• Weather/Geography
• Currency Information
• Compliance Information (RoHS)
• Ecosystem
• Scores, Behavior, Prior Experience

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Architecture of the Serus Solution
Mashup Server
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Architecture of the Serus Solution
Traditional Scope of Mashup Servers
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Architecture of the Serus Solution
Processes
Serus Definition of Mashup Servers
Data
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Example of Mashups Applied to Manufacturing
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Knowledge with Ability to Act
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Knowledge with Ability to Act
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Knowledge with Ability to Act
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Knowledge with Ability to Act
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Knowledge with Ability to Act
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Partial List of Vendors/Partnersalready
supported by Mashup Server
Fab/Assembly
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Enterprise 2.0 Definitions and Implementation
Andrew McAfee SLATES
Serus CONTROLS

• Collaboration sharing of quantitative
  information
• Options generation system generated suggestions
• Notifications alerting
• Tags and content marking most relevant content,
  allowing users to mark
• Real-time data dynamic fetching (JDBC, FTP,
  HTTP)
• Open system use of standards for data fetching
  (WS, XML)
• Links navigate through a cohesive data model
• Scenarios user-controlled what-ifs

• Serus Implementation
• Java-based web application, supported by multiple
  back-end processes

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Foundations of Architecture
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Key Architecture Components
From inception, the Serus Architecture has been
built on the following four cornerstones

• SOA Service Oriented Architecture
• Serus application invokes and orchestrates
  services using remote protocols such as Web
  Services, RMI, JMS
• EII Enterprise Information Integration
• Serus mashup server extracts, transforms and
  loads from multiple data sources
• Serus mashup server resolves information
  conflicts between sources
• BPM Business Process Management
• Processes can be defined using workflow, and rule
  sets
• Processes can carry out validation and be audited
• Scenario-based Analytics
• Analytics such as KPIs
• Analytics evaluated within what-if scenarios

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Solution Architecture
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Enterprise MashupExample Order Resolution
Currency Information
Compliance Information
Common locations table Cisco Dock1 Solectron
Facility 1 Avnet Recv 1 Spansion Dock 1 TSMC Ship
2 Customer 1 Customer 2
Geographic Information
Weather Information
Multi-tenant data model
Weather Forecast London ptly cloudy, high 80,
low 65
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AMD Case Study

• 7.4 Billion Dollar Semiconductor Supplier
• Global Manufacturing Captive and Outsourced
• Fragmented Manufacturing Specification
• Complex Bill of Materials and Supply Chain
• Manual Reconciliation between Mfg and Business
  Systems

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AMD/INCA System Data Flow
High Frequency Fault Tolerant B2B data
transmission platform Standardized WIP formats
across all sources resulting in improved quality
of data and reduces the number of transaction
errors Standardized Product and Manufacturing
Specification format to target systems for
efficient operations management Direct B2B
transaction based connections to many major
suppliers.
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AMD Case Study
Benefits Acknowledged Reduced by 50 the time to
close the quarter end financial records Reduced
variances in inventory valuations to less than
1 Provided the System of Record SOX compliant
Inventory Records Integrated Manufacturing
specifications with execution system eliminated
costly manual errors and annual scrap
costs Eliminated 4M annual support cost managing
disparate legacy systems Provided support for new
manufacturing complexities and business rules
explosions
Taiwan
Dresden, Germany
Sunnyvale, CA
Austin, TX
Penang
Singapore
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Conclusion

• Enterprise Mashups are Critical to Outsourced
  Operations Management

Look us up at www.serus.com