North European Gas Pipeline

1
North European Gas Pipeline

• Company Re-naming

October, 2006
2
Why change the company name?
SUBHEADER SUBHEADER SUBHEADER SUBHEADER SUBHEADER

• The name North European Gas Pipeline appeared
  some years ago as a
• working name of the project
• though it indicates the geographic location and
  type of the pipeline, it is not
• convenient for day-to-day use
• it is long
• it translates differently into Russian and German
• the same applies to the abbreviation NEGP
• Besides, in the press the project is called in
  many different ways
• from Northern Europe Gas Pipeline to Baltic
  Pipeline and other variations in other languages,
  which is not acceptable for our identity and is
  sometimes simply confusing to everybody.
• These linguistic discrepancies have motivated us
  to look for a new easy and
• memorable name.

3
Why the name Nord Stream?
SUBHEADER SUBHEADER SUBHEADER SUBHEADER SUBHEADER

• It is a strong and metaphorical name reflecting
  our projects objective
• Transporting gas from Siberia to Northern Europe
  and ensuring an uninterrupted gas stream to
  European consumers
• It is appropriate for the project identity and
  convenient for day-to-day use

4
Why the name Nord Stream?
SUBHEADER SUBHEADER SUBHEADER SUBHEADER SUBHEADER

• Nord Stream is a strong and dynamic name, very
  appropriate for a gas pipeline project
• clearly refers to Northern Europe to which gas
  will be supplied.
• connected with the project ideology
• easy for pronunciation short translates well
  into Russian and German, with the same number of
  words
• It can as well be used without translation as it
  is quite understandable.
• It is emotionally positive and metaphorical which
  reflects the modern trend in naming important
  pipelines (Nabucco, Green Stream, Interconnector)
  
• Stream triggers a chain of positive
  associations linked to the projects ideology -
• movement forward - dynamics - force - energy

5
What does our logo mean?

• Our logo illustrates the name Nord Stream and
  reflects our projects values
• security, reliability, professionalism, dynamics,
  nature-friendliness, transparency, openness,
  international character and great scope

6
What does our logo mean?
SUBHEADER SUBHEADER SUBHEADER SUBHEADER SUBHEADER

• Our objective was to create a memorable and
  modern logo which will reflect key
• features of our project
• The logo symbolizes a number of things
• It relates to natural gas sea the north (blue
  colors) pipe in cross-section all the key
  realities of the project
• One of the most obvious visual associations for
  this logo is a pipe, stretching from the
• East to the West. It also gives a feeling of
  something great, encompassing.
• Rounded font which is stylistically linked with
  the logo adds completeness and harmony

7
Will re-branding raise our profile?
SUBHEADER SUBHEADER SUBHEADER SUBHEADER SUBHEADER

• We believe the new positive name will help to
  clearly position the project as an important
• infrastructure necessary to meet the growing
  demand for gas in Europe, as well
• as a safe and ecology-friendly gas pipeline
  solution for the Baltic region
• The pipeline necessity is becoming ever more
  evident. Without it Europe will not be able
• to secure enough gas supplies. Even critics come
  to admit it
• Our project has entered a new stage
• Shareholders final agreement signed, office
  opened in Switzerland, the company staffed with
  experienced specialists, we are finalizing
  technical details and advancing in the
  environmental approval process
• This is a good moment to launch a new name. This
  is a new level from which we will
• take to project forward

8
Nord Stream AG
Head Office Grafenauweg 2 Zug 6300,
Switzerland Tel. [phone] Fax 41
(41) 766 61 81 www.nord-stream.com