The Beach

1
Coastal Vision 3000
2
Coastal Vision 3000
2008
3
THE Beach - Floridas Most Popular Beach
Destination

• Featuring clear emerald waters, white-sand
  beaches, luxury accommodations, family-oriented
  entertainment and a relaxed, welcoming atmosphere

4
What Do Others Say About THE Beach?

• One of the 10 Hot Summer Family Vacations, AAA
  Going Places, July/August 2006
• One of Americas 20 Most Beautiful Beaches, Conde
  Nast Traveler, 2006
• Top Ten Family Beach Destination, USA Today, 2005
• 1 Beach in America, USA Today readers
• Rated Best Beach in the South for twelve years
  in a row by Southern Living Magazine readers
• Dr. Beachs Best Beach in America, 2002

5
Where is THE Beach and how did we get here?
The fractured Market Lack of branding
6
We Own the Drive-in Market Comparison of Ft.
Myers and NWFL
7

• What differentiates Northwest Florida from our
  competitors?
• --------------------------------------------------
  ------------------------
• Our Integrity
• and Core Values

8
Some have suggested that God spent a little extra
time on our part of the world
9
Logo, Tagline, and URL
10
THE Vision/Mission..

• To create a consistent, branded identity for our
  region, for our region to increase national and
  international awareness, support our local
  tourism and economic development professionals
  and grow our market.

11
Florida Governor Charlie Crist

• He recently told 850 Magazine (Fall, 2008)
• he sees great potential in Northwest Florida
  despite the nations economic woes. The
  greatest assets? Its beaches, wide open spaces
  and people. Its challenge? Thinking like a
  region.
• On CV3000 That unified approach could give
  Northwest Florida an edge as it works to market
  its assets to outsiders
• Floridas newly discovered treasure
• Prettiest beaches on the planet

12
Other Regional Quotes (from Gulf Power
Symposium, 9/08)

• Everybody needs to get together and talk off the
  same sheetinter-connectivity
• - Jeff Miller, US Congressman
• Remove our independence think of ourselves as
  a region
• - Ray Sansom, Speaker Delegate Florida
  House of Representatives
• Cooperative competition Collaboration among
  competitors Tear down the walls - Neal Wade,
  Alabama Development Office
• Thoroughly aligned local/regional leadership
  head and shoulders above other communities how
  a company looks at a region and how they can
  partner with a region
• - Neal Wade, Alabama Development Office

13
THE Goals..

• Create an internationally recognized branded
  destination to ensure the long-term economic
  growth of our region.
• Participate in a regional brand-building campaign
  that serves as the foundation for localized and
  individual destination marketing campaigns.

14
THE Cornerstones of our Region
THE Beach.THE Best..
15
THE Goals..continued..

• Be a catalyst for bridging the geographic,
  political and economic boundaries that have
  fractured marketing efforts in our region and
  limited our potential.
• Support the work of our regions tourism and
  economic development professionals.
• Work cooperatively to attract better, more
  competitive air service to our region.

16
THE Airports..

• Pensacola Gulf Coast Regional Airport PNS
• Northwest Florida Regional Airport VPS
• Panama City Bay Country International
  Airport PFN

17
Coastal Vision 3000/THE Beach

• 1. Regionalization Economic Development and
  Tourism
• 2. Regional Branded Identity THE Beach
• 3. UNITY Northwest Floridas Gulf Coast
• Power and Blessings

18
Regional ImpactMindsetTransformation
19
THE Message of THE Brand..
We are.THE Beach.Northwest Floridas Gulf
Coast! Changing our Mindsets.thinking
regionallyas one body!
20
THE Website www.thebeachfla.com
21
(No Transcript)
22
We went to., here is what they told us.
23
THE Coverage
24
On THE Air.
25
Sense of arrival..
26
Advertising Tagline/Slogan/Side-by-side logo
27
How can I get involved???

• JOINas a member 5 levels
• Promote the Brand
• Come to an event
• Share thoughts or ideas that can benefit
  the Region
• Be part of the team

28
THE BeachUNITED Cant spell United without
UNI You and I Join the move TODAY!
29
This is a NEW Day for Northwest Floridas Gulf
Coast!
Questions.