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The Polish Market

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Media Partner: A biweekly magazine that is read by the retail industry and ... Partner: A direct importer of gourmet foods from all over the world. ... – PowerPoint PPT presentation

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Title: The Polish Market


1
The Polish Market
2
The Polish Market
  • GDP Growth 6.6 2007-2008
  • Food and drink imports 5.9 billion 2007
  • In 2008 the consumer spend in the retail
  • market is to reach 38.33 billion

3
An Emerging Market
  • Consumers are sourcing more seafood, low-fat,
    reduced sugar and organic items
  • Substantial growth in the consumption of fruit
    and vegetables
  • The organic market is currently valued at 50
    million, this is expected to increase by 30-50
    this year, and in three years this value is
    expected to increase to almost 1billion
  • Poland is a popular target for foreign direct
    investment (FDI). Beyond low labour costs and
    Polands strategic geographical location,
    Polands key attribute is its highly skilled
    labour force

4
Polish imports
  • Poland is a popular import destination for many
    countries, even more so since its accession into
    the EU. It is a popular target for imported food
    products due to its Central European location,
    infrastructure links and market growth potential
  • Successful imported products are traditionally
    meat, fish, dairy products, bakery and
    confectionary goods and both alcoholic and non
    alcoholic beverages. The market for imported
    alcoholic beverages is important in Poland and
    shows strong stability and growth
  • Along with increasing purchasing power, the
    future trends in consumer attitudes are growing
    requirement towards food safety and quality
    certificates as well as label information

5
Poland Investment
  • Poland offers exceptional possibilities for
    business and investment. Poland is developing at
    twice the rate of Western Europe, and is one of
    the larger EU members. The growth in Polish GDP
    results from exports, industrial production and
    investments. Its not surprising that the
    favourable conditions for business have produced
    a positive environment for success
  • Poland is expected to receive 91bn over from
    2007-2013 in EU transfer payments. Between 2007
    and 2015 Poland will be the EUs largest
    recipient of funding

6
IFE Poland
  • Polands only dedicated trade only food and drink
    exhibition
  • Buyers from 44 countries and exhibitors from 22
    countries attended IFE Poland in 2008
  • We had a really good show at IFE Poland 2008.
    We have been able to get a significant number of
    contacts and are very satisfied with the
    atmosphere and organisation of the event. We will
    definitely consider coming back next year.
  • Fabrizio Cesarano, Food Commerce, Italy
  • Support from 12 leading Trade Associations
    including Germany, Greece, China, Cyprus and
    Morocco
  • 4 out of 5 visitors were Chairman or Managing
    Director status

7
Key Visitors 2008
8
Exhibition Partner McLane Polska
  • After a successful alliance in 2008 McLane
    Polska, Poland's largest distributor (having
    recently been bought by Eurocash) will once again
    host their buyer event alongside IFE Poland in
    2009
  • "IFE Poland was the perfect platform for us to
    host our annual buyer event as this already well
    established business forum complemented our
    activities exactly. We are delighted to..
    continue our collaboration with IFE Poland.. and
    have already started planning our activities to
    attract hundreds of retail buyers to the 2009
    event Johnny Baird, Managing Director
  • Benefits to you
  • McLane Polskas primary buyers are the small and
    medium retailers. They make up 60 of the Polish
    retail market
  • McLane Polskas buying team will also be sourcing
    products directly

9
Exhibition Partner Food Ingredients
  • Food Ingredients Central and Eastern Europe will
    take place alongside IFE Poland for the first
    time in 2009. It is clear that Poles are hungry
    for new tastes and more variety in their diets.
  • FiCEE is the only significant exhibition in this
    whole region that is exclusively dedicated to
    food ingredients. It is also the only event to
    cover the whole Central and Eastern European
    area, which is why so many leading companies and
    food industry professionals will be there.
  • Prepared and convenience meals are on the rise in
    CEE as personal wealth grows

10
Exhibition Partners
  • Along with McLane Polska, IFE Poland has many
    other Exhibition Partners who are key
    representatives from Polands food and drink
    industry including retailers, distributors,
    importers, associations and media partners
  • Media Partner A biweekly magazine that
    is read by the retail industry and provides
    up-to-date information about the Polish, European
    and global food industry. There will be a special
    IFE Poland edition
  • Patrons The Polish Meat Association
    represents more than 120 meat processing and
    similar companies. The meat industry accounts for
    approximately 7 of the total Polish workforce
    and is worth more than 8.5 billion PLN

11
Exhibition Partners
  • Patron Polish Organization of Trade
    and Distribution. They represent many of the
    large retail and distribution companies
  • Patron Support the development of the
    region and the promotion of the economic
    potential, including the food trade. The
    Mazowieckie Province is the most dynamic Polish
    region
  • Partner The owners of more than 4
    thousand of retail stores in Poland, 175
    store-rooms, 210 gastronomy places, 330 food
    processing companies and 7 hotels

12
Exhibition Partners
  • Partner One of Poland's leading
    importers and distributors of grocery products.
    They have their own logistics fleet including
    refrigerated trucks, designed particularly for
    transporting food. They also own a string
    of retail establishments and run educational
    cookery courses
  • Partner A direct importer of gourmet
    foods from all over the world. They focus on
    quality, nutritional value and organic raw
    materials
  • Partner Subsidise farmers and assist
    agricultural producers
  • Partner Leading distributor of high quality
    food products in Poland.

13
Exhibition Features
  • IFE Poland Business Club
  • Are you looking for exclusive access to a network
    which brings you increased face to face time with
    key buyers? The Business Club offers this and
    much more
  • Full company and product information listed on
    your own profile page
  • Match your products to those that key buyers are
    looking to source
  • Full contact with these buyers via the portal
    set up meetings at the show, send them your
    latest press release with product launch news or
    start new trade partnerships
  • Latest Polish market news
  • Access to the Exclusive IFE Poland Business Club
    Lounge at the show. The lounge will feature
    translation services, private meeting rooms
    available by reservation as well as tea and
    coffee facilities. A hostess will be available
    for any questions you may have
  • Preferential rates at key hotels in Warsaw

14
Central Europe Wine and Spirits Challenge
  • The Central Europe Wine Spirits Challenge 2009
    (CEWSC)
  • is the regions only major independent and
    truly influential
  • wine and spirits competition. Chaired by, and
    organised in
  • association with Robert Joseph. IFE Poland will
    once again
  • play host to this prestigious event
  • Have your wines and spirits blind tasted by a
    panel of world renowned judges and be in with a
    chance of obtaining a coveted Gold award

15
Exhibition Features
  • Future Trends
  • IFE Poland is at the forefront of food and drink
    innovation for Central and Eastern Europe will
    your latest brands stand out from the crowd...
  • New Product Challenge
  • Win over a leading supermarket tasting panel at
    IFE Poland 2009 and have your product's
    showcased in stores!
  • New Product Showcase
  • New products are a core interest of visitors to
    IFE Poland. Excite Polish buyers with your newest
    products - be on the cutting edge of competition
    and have your products showcased, tasted and
    available for industry professionals to strike
    deals on!
  • Seminars / Conference
  • What does the future hold in store for Polish
    business? Learn more about key market trends,
    business dos donts and top tips about staying
    ahead of the competition

16
Exclusive Features
  • Market Report
  • IFE Poland has commissioned Food From Britain to
    write a market report on the Polish market
    including the current environment (market,
    financial and political), future trends, the
    route to market and other invaluable information.
    This report is distributed free of charge to all
    IFE Poland exhibitors. Request your free taster
    report today!
  • Marketing Manual
  • Benefit from an invaluable marketing manual
    make the most of your participation, attract more
    buyers to your stand. This excellent tool
    includes a step by step guide of what marketing
    activities should be carried out to maximise your
    ROI

17
Poland The Right Decision
  • Poland is emerging onto the European stage at an
    impressive rate. IFE Poland is the only strict
    B2B food exhibition in Poland and offers you
    access to this exciting market and the
    opportunity to maximise your earning potential
  • For Further information please contact
  • A Montgomery International, 9 Manchester Square,
    London, W1U 3PL, UK
  • E ifepoland_at_montex.co.uk
  • T 44 (0) 207 886 3117
  • F 44 (0) 207 886 3001
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