www.investincanada.gc.ca

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• www.investincanada.gc.ca
• Norma LambrosInvest In Canada BureauSeptember
  25th, 2006

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Outline

• Advantages of Internet Marketing
• Components of our Internet Marketing Program
• Our Current Initiatives
• Our Recent Achievements
• Going Forward

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Advantages of Internet Marketing

• Global reach at minimum cost
• Two-way medium of excellence
• Frequent updates to online content
• Most efficient targeting capabilities

The characteristics of online marketing that
make it compelling are that it is targetable,
actionable, and trackable - all in real-time.
Steve Ballmer, Microsoft CEO
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Components of Our Internet Marketing Program

• Search engine marketing
• Direct email campaign
• Promotional editorials online
• Newsletter subscriptions
• Banner ads

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Current Initiatives

• Google Adwords
• Most effective SEM technique
• Relevant keyword strategy improved results.

• AdWords is a web marketer's dream come true. In
  fact I believe history will show it to be the
  most important development in advertising this
  decade.
• Travis Greenlee - Master Business Design and
  Development Consultant

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Current Initiatives contd

• Email campaign to fortune 1000 companies
• 6 month advertorial campaign
• Directory listings
• Targeted banner ad placement

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Recent Achievements

• Visits increased by 44 in 2005
• Improved search engine rankings by SEO
• Reaching a broader international audience
• 4100 subscribers to posts e-newsletters since
  August 2005
• Half million downloaded files

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Going Forward

• Blogs (weblogs)
• RSS Feeds (really simple syndication)

Blogs and RSS feeds are indicators (not drivers)
of a much larger change in the information
ecology. The technology that explodes is not a
technology that causes changes, a technology that
explodes, is a technology that is meeting an
unmet need. George Siemens, University of
Manitoba Professor
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Contact

• Norma Lambros
• [phone]
• norma.lambros_at_international.gc.ca
• www.investincanda.gc.ca