www.eBrandz.com

1
Roadrunner Marketing Solutions
Search Engine Optimization
Social Media Optimization
Pay per Click Campaign Management
Affiliate Marketing Solutions
Web Design / Development
www.eBrandz.com
www.RoadRunnerMarketing.net
2
Company Profile

• Roadrunner is an online marketing solutions
  agency, which is considered one of the best
  Search Engine Optimization companies in the
  world.
• With more than 4 years of experience, Roadrunner
  services are not only sold to end users, but even
  Marketing Agencies and other SEO companies who
  rebrand our service and sell it to local clients
  in New York, Chicago, Baltimore, Boston,
   Houston, Los Angeles, San Diego in United
  States.
• Apart from United States, our work is also resold
  in UK, Canada, Australia, Belgium, Germany,
  Malaysia, Sri Lanka and other countries
• Source Digit Magazine (Nov 2005).

www.eBrandz.com
www.RoadRunnerMarketing.net
3
What is Search Engine Marketing ?
Your customers see your Advertisement or Listing
when they Search
- Definition
Credit card processing
Google technology places your Advertisement (Paid
Result)
Natural listings ( By SEO Work )
www.eBrandz.com
www.RoadRunnerMarketing.net
4
SEO PPC ( Pros Cons )
www.eBrandz.com
www.RoadRunnerMarketing.net
5
SEO In house or Outsource?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced
SEO professionals
- Complex or proprietary business objectives
which are confidential in nature
In all other cases, outsource.
www.eBrandz.com
www.RoadRunnerMarketing.net
6
SEO General Advice
- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO results ?
www.eBrandz.com
www.RoadRunnerMarketing.net
7
SEO Basics
Keyword Research
www.eBrandz.com
www.RoadRunnerMarketing.net
8
SEO Basics (Contd.)
- Competition Analysis (Page Rank, links, paged
indexed)
Page Rank
Paged indexed
Links
SEO Basics. ( Contd. )
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
9
SEO Basics (Contd.)
- On page Optimization
- Off page Optimization
- Keyword Selection(Proper Keyword Selection can
make or Break SEO campaign)
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
10
On Page SEO
Page Structure and layout
Title Tag and Meta tags
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
11
On Page SEO ( Contd. )
Hx tags
H1 taglth1gt lt/h1gt
H2 taglth2gt lt/h2gt
Good content with correct keyword density
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
12
On Page SEO ( Contd. )
On Page SEO ( Contd. )
Filenames
Img Alt tags
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
13
On Page SEO ( Contd. )
Simple Sitemap -
Google Xml sitemap
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
14
On Page SEO ( Contd. )
- Google Webmaster tool where you can check
crawling stats, link stats and errors in the site.
- Below is a summary for a Website
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
15
Page Structure and Layout
Table Vs CSS (two column / three column layouts)
Coding for Table Trick lttablegt lttrgt lttdgtlt!-- an
empty table cell --gt lt/tdgt lttd rowspan"2"gt The
content of the page goes here. lt/tdgt lt/trgt lttrgt lt
tdgt The navigation menu goes here.lt/tdgt lt/trgt lt/ta
blegt
Layout without table trick
Layout with table trick
Instead of this
You would get this
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
16
Off page Optimization
- Directory submission A few important paid
and free directories
Local Directory submission
Yellow Pages Submission
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
17
Off page Optimization ( Contd. )
- Link popularity development
One Way Links A site links to B site but there
is no link from B to A
Two Way Links A site links to B site and B site
links back to A site
Three Way Links A site links to B site and B
site is asked to link back to C site (main site
being promoted)
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
18
Off page Optimization ( Contd. )
- Article submission
- Links from online Press Releases and Blogs, RSS
Feeds
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
19
Social Search Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
20
Certificates
Roadrunner Marketing Solutions is one of the very
few companies in the World to be Certified as
Google AdWords Qualified Company, Yahoo! Search
Marketing Ambassador and Microsoft adExcellence
Member.
www.eBrandz.com
www.RoadRunnerMarketing.net
Friday, October 30, 2009
21
Details Of Website, Official Email, Address.
Website URL  www.RoadRunnerMarketing.net  Email
webmaster_at_roadrunnermarketing.net
www.RoadRunnerMarketing.net
Friday, October 30, 2009
22
Thank you
www.RoadRunnerMarketing.net
Friday, October 30, 2009