Joxel Garcia, MD, MBA Commissioner

1
Successful Strategies for Community Interventions
and Sustainability
www.state.ct.us/dph
Joxel Garcia, MD, MBACommissioner
2
Economics of Public Health

• Public Health is inextricably linked to economic
  vitality of our state
• Without healthy people and communities, we can
  never hope to achieve economically socially
  vibrant cities
• Transportation, housing, economic and workforce
  development and other urban
• development issues affect health status
• of all Connecticut residents

3
Connecticuts ApproachBuilding Healthy
Communities

• Problem
• Impact
• Health Implications
• Economic Implications
• Social Implications
• Solutions
• Program
• Regulations/Legislation
• Partnerships

4
Social Marketing Fundamentals

• Elements of Social Marketing
• Understand Customer Needs / Target Audience
• Social and demographic makeup
• Psychosocial features
• Distribution Channels Making the Product
  Available
• Promotion and utilizing mass media
• Interpersonal contact is essential

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Social Marketing Fundamentals

• Social Marketing Ps
• Partnership - social and health issues are
  complex and require a team effort to create
  change
• Policy - create an environment that supports
  change for the long run
• Politics - political diplomacy with community
• organizations

6
Conserve Connecticut

• Housing/Buildings
• Employment/Workforce Development
• Transportation

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Housing/Buildings

• Indoor Air Quality
• Asbestos
• Asthma
• Childhood and Adult Lead Poisoning
• Prevention of Falls and Fall-Related Injury in
  the Elderly

8
Transportation

• Motor Vehicle Crashes
• Emergency Medical Services Transport
• Access to Healthcare Facilities

9
Employment/Workforce Development

• Healthcare Workforce Issues
• Health Careers
• Child Daycare
• Women, Infants and Children Supplemental
  Nutrition Program

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Key Partners

• Governors Office
• Legislature
• Local Health
• Labor
• Economic Development
• Education
• US EPA
• OSHA
• MCOs

• Transportation
• Motor Vehicle
• Consumer Protection
• Social Services
• Universities
• Healthcare Institutions
• Associations

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Partnerships Making It Happen

• Faith based organizations
• Community action groups
• Health outreach committees
• Public service entities
• Educational institutions

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Urban Health Initiatives

• Door-to-Door
• House Calls
• Creating opportunities to bring public health to
  communities
• Asthma Summit 2001

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Keeping Connecticut Healthy
www.state.ct.us/dph
Joxel Garcia, MD, MBA Commissioner