Putting U'S' Meat On The Worlds Table

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Putting U.S. Meat On The Worlds Table

• How Its Done

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Lynn Heinze

• V.P. Information Services

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www.usmef.org
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General Information
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News
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Password Protected
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Member Home
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Trade Leads
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Special Features
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Exporter Toolbox
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Planning Timeline
Input from Strategic Coordination Groups
SWOT Analysis
Resource Allocation
Strategic Planning
Tactical Planning
Implementation, Reporting Evaluation
CBB, USB FMD Years Begin
CBB Application Due
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Tom Lipetzky

• V.P. International Programs

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Discussion Topics

• Veritas Marketing System
• Strategic Market Profiles
• Export Forecasts

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Offices/Representatives
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Face-To-Face Meetings
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Companies In Veritas

• Taiwan 39 CEEC 98
• Russia 98 China 251
• Mexico 164 C/S America 64
• Korea 76 Canada 118
• Japan 279 ASEAN 280
• Europe 86 Middle East 10
• TOTAL 1500

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Strategic Profiles

• USMEF Strategic Market Profiles
• Board of Directors
• Strategic Planning and Marketing
• Conference
• November 7-9, 2001
• Scottsdale, Arizona

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Strategic Structure
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Priorities

• Total carcass utilization
• Trade support
• Buyer education and loyalty
• Market presence
• Product image
• Market access

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On Target
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PSD Table
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Forecasting Purposes

• Setting Goals
• Indicator of future growth
• Criteria used by FAS

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Forecasting Accuracy

• During the last 3 years USMEF has been accurate
  in forecasts an average of/- 3.1.
• Forecasts based on one year out.

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Library
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Richard Fritz

• V.P. Trade Development

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Market Access Issues

• Markets effectively closed
• Hormone dispute (EU)
• Excessively high duties (Thailand, Barbados,
  Jamaica)
• PRRS (New Zealand, Australia)

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Market Access Issues

• Markets open, but with government interference
• Anthrax (Russia)
• BSE (Saudi Arabia)
• Increased tariff (Colombia)

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Market Access Issues

• Markets open, but with severe logistical hurdles
• Testing requirements (Russia, Eastern Europe)
• Import licensing (Dominican Republic, Taiwan)
• Plant inspection (Chile, South Africa)

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Market Access Grid

• Country-specific
• Product-specific
• Issues
• Damage
• Rates
• Status

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Markets Barriers

• Tariffs
• Special and regular safeguards
• Food "safety" regulations
• Tariff Rate Quota's (TRQ's) An estimated 249
  meat TRQ's may restrict trade.
• Export subsidies used by competitors

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Exporter Toolbox
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Intelligence Sources

• USMEF international staff
• USDA/FAS
• USMEF members
• Market research firms
• International organizations
• International business press

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Japan Import Forecast
Without BSE
With BSE
MEF Estimate
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Leading Markets
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Long-Range Plan

• Sound evaluation practices will be implemented
  and evaluation results will be factored into
  future investment strategies and fully
  communicated to industry partners.

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Evaluation Types
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Evaluation Types

• Activity Evaluation

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Evaluation Types

• Activity Evaluation
• Sector Evaluation

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Evaluation Types

• Activity Evaluation
• Sector Evaluation
• Consumer Evaluation

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Evaluation Types

• Activity Evaluation
• Sector Evaluation
• Consumer Evaluation
• Market Evaluation

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USMEF Process
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Special Features
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Importers Toolbox
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www.usmef.org
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USMEF Town HallSession