GO North Investor Program

1
GO North Investor Program

• Briefing to the Northwestern Ontario Development
  Network
• November 3, 2005
• Ministry of Northern Development and Mines

2
Investment Attraction Cycle

• 2. Marketing campaign

3. Targetted prospecting
1. Research/gap analysis 10. Post evaluation
4. Corporate calls by in-market consultants
9. Announcement
5. Leads identified
8. Deal closed
6. Business case developed
7. Ontario visit
3
Background

• GO North announced in 2004 Budget
• Cabinet approval secured December 2 04
• 5 million per year
• Key component supporting the Northern Prosperity
  Plan
• GO North (attracting new investment)
• Grow Bonds (investing in business growth)
• Northern Ontario Heritage Fund (targeted job
  creation support)
• Northern Development Councils (public policy
  input)

4
GO North Objectives

• Attract new anchor investments to northern
  communities
• Promoting strategic advantages of northern
  Ontario internationally
• Focus on large-scale investments (100 jobs) that
  promote innovation and growth
• Value-added resource-related industries,
  innovative technologies, large-scale tourism
  facilities, research-intensive investments
• 3 to 8 new anchor investments by Spring 07

5
Key Players

• Multi-ministry partnership
• MEDT/MNDM co-ordinated delivery from communities
  to international market
• Ministries of Finance, OMAF, MNR, MTR, MMAH -
  resource and development support
• Northern communities
• FONOM, NOMA
• Others
• Northern Development Councils

6
Key Components

• Targeted Marketing and Investment Attraction
• International Marketing campaign highlighting
• Northern Ontario to International Investors
• Northern Communities Investment Readiness
• Preparing communities for investment attraction
• Coordinated Response
• One-Stop Window ensuring investors all
  programs
• and resources are explored in closing the
  deal

7
Targeted Marketing Investment Attraction

• International Marketing Campaign
• Invest Ontario
• Targeted Advertising
• Media relations
• Direct Marketing
• Web Module
• Missions
• Corporate Calls
• Investment Attraction Study
• SWOT/GAP Analysis Strengths, Weaknesses,
  Opportunities, Threats, Foreign Investment
  Attraction, Target / Sector Markets

8
Northern Communities Investment Readiness

• Awareness Building
• Workshops, seminars
• Investment Readiness Tool
• Community Profile
• Opportunity Identification, Analysis, Pursuit
• Site Selection criteria, processes
• Business Case Development
• In-bound Missions
• Closing the Deal

9
Coordinated Strategic Response

• One stop response window
• Establish first points of contact lead
  tracking
• Ministers GO North Team
• Regional GO North Leaders
• GO North Investment Attraction Team
• Coordinate In-bound and Out-bound missions
• Ensure that all programs and resources are
• explored to the fullest in closing the deal

10
Component Update

• Targeted Marketing and Investment Attraction
• Investment Attraction Study
• Marketing Plan - Targets, products and timing
• Marketing Products -Brochure, Outsert and
• Advertisements
• Video
• Media Tours
• OIS Northern Web Module

11
Component Update

• Northern Community Investment Readiness
• State of Community Readiness Assessed
• Investment Readiness Tools Reviewed
• Northern Communities Investment Readiness
• Initiative Developed
• FONOM/NOMA Delivery Agreement

12
Component Update

• Coordinated Strategic Response
• GO North Working Group
• Lead Retrieval and Response Team
• Hot Leads Review Team
• Identify Potential Funding Assistance

13
Marketing Products /Activities to Date

• Ontarios North Brochure
• Ontarios North Outsert
• OIS Web Module
• Familiarization Tours- staff, journalists
• Outbound Missions (Chile, Finland, Sweden and
• Germany)
• Northern Suppliers Directory
• 2005-06 Marketing Plan
• Communications Plan

14
Questions

15

• For further Information please feel free to
  contact
• Dale Ashbee, Manager
• GO North Project Office
• Ministry of Northern Development and Mines
• Regional Economic Development Branch
• 332-435 James Street South
• Thunder Bay ON P7E 6S7
• Tel [phone] or E mail
  dale.ashbee_at_ndm.gov.on.ca
• Thank You