Sprazzo

1
Sprazzo Pizza Program
2
Notes to Brokers
REMOVE THIS PAGE BEFORE PRESENTING TO A
CUSTOMER!!!

• Segment Specific Pages
• Segment-specific pages are available for the
  following segments
• Convenience Stores, College and University, BI,
  Hotels, Entertainment Venues, Hospitals,
  Supermarket Delis, and Military
• These pages can be found in section 2.4.1.c of
  the Tool Kit.
• These pages should be inserted after the Pizza
  in Foodservice slide in this presentation.
• In the case of convenience stores and
  supermarkets, there are two slides. The first,
  covering the concept of foodservice in the
  segment, should go before the Pizza in
  Foodservice slide. The second, covering pizza
  in the segment, should go after the Pizza in
  Foodservice slide.
• Notes Pages
• Notes pages have been developed to help you
  prepare for your sales presentation.
• To view the notes, click on View and check
  Notes Pages
• To print the notes pages click on File then on
  Print and use the drop down box at the lower
  left to select Notes Pages
• The notes are meant to familiarize you with the
  information and are not a script, please use
  this information to prepare your own talking
  notes that fit your style.

REMOVE THIS PAGE BEFORE PRESENTING TO A
CUSTOMER!!!
3
Pizza in Foodservice

• Pizza was one of the first home meal replacements
  and continues to be one of the most popular today
• Pizza has universal appeal
• Pizza is one of Americas favorite foodsamong
  every age group and ethnicity
• 93 of Americans eat at least one pizza per
  month
• 66 of all Americans order pizza forcasual
  nights with friends
• Pizzas account for 10 of all foodservice sales
• Pizza fills two foodservice needs grab-and-go
  for immediate consumption and take-out for
  in-home consumption

Sources Food Industry News, Bolla Wines,
4
J.O.Y. Foods

• Manufacturer and marketer of proprietary and
  private label pizza products
• Quality pizza / quality ingredients
• Flexibility to meet customer needs
• Commitment to customer service
• Variety of sizes, forms, toppings
• Developer and licensor of the Sprazzo Fresh In a
  Flash branded concept
• Exclusive supplier of Pizza Hut Pizza Pack to K
  12 schools

5
Personal-Sized Pizzas

• Provides a convenient, cost-effective way to
  bring the great taste of a pizzeria pizza to
  discriminating consumers
• Pre-topped / Frozen / Bulk Packed
• Short cooking time / May be cooked from frozen
• Sizes
• 5 ¼ Inch Mini Deep Dish Pizzas
• 7 Inch Private Pizzas
• Featuring a bread crumb crust
• Varieties
• Cheese (100 real cheese)
• Pepperoni (Sliced or Diced)
• Italian Sausage
• Supreme with Roasted Vegetables

6
Family-Sized Pizzas

• Provides a convenient, cost-effective way to
  address a variety of usage occasions with a taste
  people love
• Works equally well for a slice program, catering
  or take-out
• Pre-topped / Frozen / Bulk Packed
• Short cooking time / May be cooked from frozen
• Sizes
• 12 inch / 14 inch / 16 inch
• Featuring a bread crumb crust
• Varieties
• Cheese (100 real cheese)
• Sliced Pepperoni
• Italian Sausage
• Supreme
• Meaty

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Pizzeria Packs

• All the benefits of a make-it-yourself program
  without all the work
• Fast and easy to prepare
• Provides the showmanship factor
• Offers Top-it-Yourself flexibility
• Minimizes inventory management issues
• Component Pack (14 16 inch)
• 8 par baked bread crumb dough disks
• J.O.Y. Foods proprietary sauce
• Bag of desired topping
• Bag of 100 real cheese
• Varieties
• Cheese
• Pepperoni (sliced)
• Italian Sausage

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Pizza Program Comparison
Source Foodservice 2010 Americas Appetite
Matures, McKinsey Company, Winter 2000
9
The Power of Branding

• Branding is a strong business strategy
• Sends a message of quality and value
• Consistency / Quality
• Legitimacy
• Trust
• Increases impulse purchases

Leveraging the power of brands and trademarks
is one sure way to build profits and stay
competitive.
10
Sprazzo Branding
Table Tents
Posters
Dangler
Frequency Cards
A simple table tent or poster featuring a brand
can increase item traffic by as much as
one-third.
Counter Card
Boxes and Slice Wraps
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Sprazzo Starter Kits

• New Account Merchandising Kits
• Free to any new account with qualifyingpurchases
• One free kit per operating unit
• Large Merchandising Kit
• 4 Posters / 50 Table Tents / 1 Poster Stand / 2
  Poster Frames
• Requires 40 case minimum order per operating unit
• Small Merchandising Kit
• 2 Posters / 1 Poster Frame / 25 Table Tents
• Requires 10 case minimum order per operating unit

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Kiosks Carts

• Full-Scale Branding Program
• No licensing or royalty fees
• Kiosk kits available in four sizes
• 3 ft counter-top
• 6 ft, 9 ft, 12 ft
• Built around existing equipment
• Mobile carts available in two sizes
• 5 ft, 8 ft

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The Sprazzo Advantage

• A quality product that creates a point of
  difference and increases sales
• Generates repeat customer purchases
• A unique product not available in the frozen
  foods section of the grocery store
• A frozen pizza that doesnt taste frozen
• A proven company with the flexibility to deliver
  personalized products and services
• Value-added programs designed to increase sales
  and profits

14
Contacts

• Chandler Murphy Broker Manager
• 972-296-8575
• cmurphy_at_joyfoodsinc.com