BehindtheScenes Salesforce.com R

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Behind-the-Scenes _at_ Salesforce.com RD How We
Deliver 3 Major Releases a Year
Track Tour de Force Platform Tech Talks

• Steve Greene, salesforce.com
• Panelists
• Chris Fry, salesforce.com
• Rajani Ramanathan, salesforce.com
• Eric Bezar, salesforce.com
• Catherine Courage, salesforce.com
• Pete Morelli, salesforce.com

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Safe Harbor Statement
Safe harbor statement under the Private
Securities Litigation Reform Act of 1995 This
presentation may contain forward-looking
statements including but not limited to
statements concerning the potential market for
our existing service offerings and future
offerings. All of our forward looking statements
involve risks, uncertainties and assumptions. If
any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our
results could differ materially from the results
expressed or implied by the forward-looking
statements we make. The risks and uncertainties
referred to above include - but are not limited
to - risks associated with possible fluctuations
in our operating results and cash flows, rate of
growth and anticipated revenue run rate, errors,
interruptions or delays in our service or our Web
hosting, our new business model, our history of
operating losses, the possibility that we will
not remain profitable, breach of our security
measures, the emerging market in which we
operate, our relatively limited operating
history, our ability to hire, retain and motivate
our employees and manage our growth, competition,
our ability to continue to release and gain
customer acceptance of new and improved versions
of our service, customer and partner acceptance
of the AppExchange, successful customer
deployment and utilization of our services,
unanticipated changes in our effective tax rate,
fluctuations in the number of shares outstanding,
the price of such shares, foreign currency
exchange rates and interest rates. Further
information on these and other factors that could
affect our financial results is included in the
reports on Forms 10-K, 10-Q and 8-K and in other
filings we make with the Securities and Exchange
Commission from time to time. These documents are
available on the SEC Filings section of the
Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc.
assumes no obligation and does not intend to
update these forward-looking statements, except
as required by law.
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Steve Greene Sr. Director Tools Agile
Development salesforce.com
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Agenda

• Overview of Agile Methodology
• Panelists introduction
• Moderator led questions
• QA from audience

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History
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On time delivery?
Last waterfall release
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Iterate
KISS
Listen to your customers
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Agile
Predictable
Frequent
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ADM Release Cycle
Feb Mar Apr May
Jun Jul Aug Sep
Oct Nov Dec Jan
Monthly Rhythm
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What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile
discipline that is specific to salesforce.com. It
employs Scrum project management framework,
adopts certain extreme programming practices and
is based on lean principles.
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What is ADM?

• Simple

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• Self-organized, empowered teams

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What is ADM?

• Time-boxed, 30-day sprints

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• Daily, Verbal Communication

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Potentially production quality every 30 days
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Doneness Checklist
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• Transparency

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Scrumforce built on Force.com
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Continuous Integration
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Automation
27967
16332
5752
2656
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ADM Lifecycle
Daily Scrum Meeting
Product Backlog
Sprint Backlog
Retrospective
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Moderated By
Steve Greene
Sr. Director, Tools Agile Development
Salesforce.com
Chris Fry
VP, Platform Development
Rajani Ramanathan
VP, Quality Assurance
Eric Bezar
VP, Product Management
Catherine Courage
Director, User Experience
Pete Morelli
Sr. Development Manager
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