How to Succeed at Dreamforce: Dreamforce Partner eBriefing

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How to Succeed at Dreamforce Dreamforce Partner
eBriefing

• Wednesday, September 20, 2006

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Agenda

• Overview of Dreamforce
• Conference Keynotes
• Tracks Sessions
• Networking and Community
• Press Relations
• Partner Summit
• Top Five Ways to Make the Most of your Dreamforce
  Sponsorship
• Dreamforce Expo
• Questions Answers

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Dreamforce 06 Global Gathering
You will be a part of the largest on demand
event of the year!
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Vision of Dreamforce 06

• Bring our global customer, partner and developer
  community to San Francisco,
• inspire them with the reality of the Business
  Web,
• connect them with all the right people,
• show them how to build success with the
  AppExchange, and transform them into raving
  evangelists.

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Dreamforce 06 Global Gathering Agenda at a
Glance
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1st Annual Appy Awards

• 3 Customer Awards
• Top Customizer
• Top Integrator
• Top Adopter
• 5 Partner Awards
• Most Popular App
• Breakthrough App of the Year
• Best Supporting App
• Best Vertical App
• Users Choice Award
• 2 Developer Awards
• Best Winter 07
• Community Developer Award

Best in Show Users Choice Award
Like this app? Vote for it! Send a text message
to 26355 with Booth in the message
body The Winner will be announced at the Appys
on Tuesday, 10/10 at 2pm!
SMS Voting Powered By
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Tracks and Sessions

• Targeted Content to Make Our Customers
• Wildly Successful
• 150 Breakout Sessions, New Tracks
• Admins (New, PE, EE)
• Sales execs
• Marketing execs
• Service Support execs
• New AppExchange Developers
• Advanced AppExchange Developers
• Channel Execs
• Sales Ops Business Analysts
• Large Enterprise Deployments
• HR, Finance Admin
• IT Execs
• Non Profits

Visit www.dreamforce.com for more details!
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Tracks and Sessions ADN at Dreamforce

• Join hundreds of developers in San Francisco this
  October for
• AppExchange Developer Network (ADN) at
  Dreamforce,
• the most important AppExchange developer event of
  the year.
• In-depth, Practical Content
• The Developer Lounge
• Winter '07 Beta Lab
• ADN Special Events
• Invite your technical leads and IT leads to this
  Dreamforce, register at www.dreamforce.com, use
  promo code DEVGR06

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Dreamforce Community Networking 101 Ways to
Connect with the salesforce.com community

• Connect On Demand
• 3100 registrants to date
• Find users based on profiles and interests
• Form special Interest forums
• Connect on Demand Café
• One on one connecting
• Group connecting
• Find other users at Dreamforce
• Daily updates
• Lunch Roundtables
• Monday Role-based
• Tuesday Vertical/Special interest

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Dreamforce Evening Events

• Sunday Welcome Reception
• Monday Networking Reception and
• Gala event at Moscone Center
• Tuesday Mash Up Party for Developers
• and PRM Dinner

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Press Relations at Dreamforce

• With continued focus on the AppExchange, we
  invite partners to issue two kinds
• of releases
• Announcing a new app for the AppExchange
• Announcing a customer win/deployment of their app
  via the AppExchange
• TIMELINE
• ASAP Press releases must be submitted to
  salesforce.com PR for approval
• Please email draft releases to
  gevans_at_salesforce.com
• Sept. 25 Finalized and approved press releases
  will be returned
• Oct. 4 Please have 500 hard copies of your
  approved press release on company
• letterhead arrive at the
  salesforce.com offices by 500 pm. Please have
  150
• partner press kits arrive at the
  salesforce.com offices
• Salesforce.com Public Relations
• One Market, Spear Tower, 8th Floor
• San Francisco, CA 94105
• Oct. 9 Partners issue approved press releases
  across the wires BEFORE 800 am ET

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Salesforce.com Partner Summit
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Salesforce.com Partner Summit

• Date/Time Wednesday, 10/11 130 p.m. 730 p.m.
• Location Moscone Center West
• Attendees Free to partners and customers
  attending Dreamforce 06
• Highlights
• Salesforce.com product and platform strategy
• All-star VC Panel including Geoffrey Moore
  (Crossing the Chasm)
• Partner Success panel
• AppExchange Partner Program
• Six breakout sessions for sales/business
  development and developers

http//www.salesforce.com/conference/partner_summi
t.jsp
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Top Five Ways to Make the Most of your Dreamforce
Sponsorship
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Top Five Ways to Make the Most of Your
Sponsorship

• Determine your onsite lead capture strategy
• Initiate meetings via Connect On Demand
• Market your presence to Dreamforce attendees
• Put your best foot forward
• Generate the Dreamforce buzz with your customers

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Determine your Onsite Lead Capture Strategy

• Invest in lead retrieval system to capture
  contact information
• 46 partners signed up for lead retrieval system
  to date
• Cost 325 - 425
• Invest in giveaways to encourage traffic and
  increase brand memory
• Consider a drawing that will bring attendees to
  your booth
• Examples Bose Sound Dock, digital camera,
  Hawaii-themed prize related to Dreamforce Expo
  Hall giveaway
• Provide a valuable offer such as a white paper
• Leverage your partners, exhibiting at Dreamforce,
  to drive traffic to your booth and do the same
  for them
• Network during the entire conference - meals,
  evening events, breakout sessions

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2. Initiate Meetings via Connect On Demand

• Participate in the Connect On Demand community
  with over 3,100 people registered to date!
• Over 600 people in the community are attending
  Dreamforce
• Over 57 groups, 129 discussion threads, 250 posts
• Sign up for Connect On Demand at
  www.salesforce.com/connect/signup
• Post your photo so others can find you
• Be active and answers questions, have an
  informative profile, actively participate in
  groups
• Connect with salesforce.com sales people and
  customers before
• the event
• Schedule meetings on site at Dreamforce
• Continue your networking after Dreamforce

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3. Market your Presence to Dreamforce Attendees

• Create a flyer with your key information to drive
  interest in
• your solution
• Show your presentation dates and times
• Example Keynote, MarketPlace Theater, breakout
  session
• Provide your location in the expo
• Show high level overview of your solution
• Create interest with a compelling offer such as a
  white paper
• Provide your contact information

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4. Put Your Best Foot Forward

• Get off on the right foot by presenting your
  company well!
• Bring enthusiasm and positive energy to the event
• Have a prep call with your team to set goals for
  lead generation
• Ensure all team members can present your pitch
• Differentiate your company with matching shirts
• Be ready for high traffic times during the
  Welcome Reception on Sunday and Networking
  Reception on Monday
• Create booth staffing covering all expo hall
  times - 20.5 hours
• over 4 days
• Schedule breaks for your staff

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5. Generate the Dreamforce Buzz with Your
Customers

• Invite your customers to the event by using your
  unique promo code
• Your customers receive 100 off registration
  price
• Receive a full conference pass when ten (10)
  customers register using your promo code
• Contact Danielle Slanina at dslanina_at_salesforce.co
  m to get your unique promo code

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Dreamforce Expo
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Dreamforce Expo

• This year's Expo will help our customers
  experience even more
• success on demand!
• What's in Store for Attendees
• 140 partner sponsors and exhibitors
• Salesforce and AppExchange demos
• Free CRM and AppExchange Clinic
• The Connect On Demand Café
• Customer Demo Gallery
• The Marketplace Theater
• Previews of the Winter '07 release
• Dozens of networking events

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Dreamforce Expo 140 expo booths

• Dreamforce Expo events
• Welcome Reception on Sunday
• from 600 p.m. 800 p.m.
• Networking Reception on Monday
• from 530 p.m. 730 p.m.
• Expo Hall passport game and
• prize to drive attendees through
• the expo
• Seating for meals offered on the
• expo floor and on the breakout
• floor

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Dreamforce Expo Schedule
Exhibitor Installation Sunday, October 8 900
a.m. 1100 a.m. Platinum/Gold Sponsor Load
in 1100 a.m. 500 p.m. Sponsor/Exhibitor
Load in Exhibit Hall Open Sunday, October
8 600 p.m. 800 p.m. Monday, October 9 730
a.m. 900 a.m. 1100 a.m. 730
p.m. Tuesday, October 10 730 a.m. 900
a.m. 1100 a.m. 200 p.m. 330 p.m.
600 p.m. Wednesday, October 11 800 a.m.
1000 a.m. Exhibitor Dismantle Wednesday,
October 11 1000 a.m. 1200 p.m.
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Dreamforce Expo Booth Designs
Platinum 20x20
Gold 10x20
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Dreamforce Expo Booth Designs
Silver 10x10
Exhibitor 8x6.5
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Dreamforce Expo MarketPlace Theater

• Two Market Place Theaters
• Seating for 25 people
• Signage at the theater
• Schedule on the expo hall map
• Announcements on the hour
• Theaters are equipped with
• Podium
• Wireless Microphone
• Monitor
• Internet Connection

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Dreamforce Expo MarketPlace Theater Schedule
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MarketPlace Theater Best Practices

• Utilize Connect On Demand to see who might be
  looking for a solution like yours and invite them
  to your presentation
• Promote your MarketPlace Theater presence at your
  booth
• Email your attending customers and prospects to
  your presentation and include your special offer
  to drive attendance
• Five minutes before your presentation, drive
  attendees to your MarketPlace Theater
• Consider handing out a questionnaire or a game at
  the start of your presentation time that will
  encourage attendees to stay to win
• Make your presentation fun and interactive

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Reminders

• Register your staff today at www.dreamforce.com
• Register for Connect On Demand at
  www.salesforce.com/connect/signup
• Attend to the Partner Summit on Wed, Oct 11
• To report issues on site, go to Info Desk in the
  exhibit hall
• Interested in meeting with Partner Marketing at
  Dreamforce?
• Email a meeting date and time to Michelle
  Castonguay at mcastonguay_at_salesforce.com
• We look forward to your presence at Dreamforce
  06!

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Questions Answers
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Questions Answers

• Internet Connectivity at Dreamforce
• What are the configurations of Internet
  connectivity in the expo hall?
• Please contact TenCue at katy_at_tencue.com
• Will wireless connectivity be available in the
  expo hall?
• No, wireless connectivity in the expo hall. There
  will limited wireless connectivity on the second
  floor.
• Passes and Registration Codes
• How do I get the promo code for the 100 discount
  for my customers?
• Please contact Danielle Slanina at
  dslanina_at_salesforce.com to get your promo code
• How do I get additional booth only passes? What
  access do I get with booth only pass?
• You may get additional booth only passes using
  the reg code PAAB66D. The booth only pass
  provides access to the expo hall during all open
  expo hall hours not to general session,
  breakout sessions or gala event.
• How do I get expo only passes for my customers?
• We will offer Expo only passes to the partners
  that they can give to their customers. We also
  can offer one day only passes and gala passes.
  Details to follow.
• Partner Summit
• How do I register for the Partner Summit?
• If you have a full conference pass for
  Dreamforce, you can attend the Partner Summit.
  If you have any questions about registration for
  the summit, please contact registration_at_dreamforce
  2006.com
• Press Relations
• May I get access to the press list?
• The press has requested that we dont distribute
  the press list However, we do have over 50 press
  people attending that ususally cover
  salesforce.com events. For further questions,
  please contact gevans_at_salesforce.com

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Questions Answers

• Lead Retrieval Device
• What does the lead retrieval device provide me?
• Transfer all of your Dreamforce leads directly to
  your salesforce.com account at any time during
  the show with Validars Lead Retrieval solution.
• Validar offers the Lead Retrieval solution on
  both a PC and Pocket PC platform. If you have
  your laptop in your booth, you can use it for
  Lead Retrieval by simply plugging a badge reader
  and USB Flash Drive into your USB ports. The
  software will work simultaneously on computers
  used for presentations by maximizing and
  minimizing on swipe. You don't have to install
  anything. Just plug in and go.
• How do I sign up for the lead retrieval device?
• Your leads can be accessed immediately via your
  salesforce org. Please contact Validar at
  victork_at_validar.com to sign up for your lead
  retrieval device.
• MarketPlace Theater
• How do I sign up for my Marketplace Theater
  session?
• If you are a Gold or Silver sponsor, you will get
  one 15 minutes session in one of the two
  MarketPlace Theaters on the expo hall floor.
• We need them to sign up today, if they havent
  already. Please have them contact
  expo_at_dreamforce2006.com to sign up for a time
  slot and to submit their description.
• Expo Hall Questions
• What will help drive traffic through the expo
  hall?
• We will have the Dreamforece passport expo hall
  game that will ensure traffic through the expo
  hall.
• During the welcome reception and networking
  reception, food and beverages will be along the
  outside edges of the expo hall
• How well is breakfast attended in the expo
• Customers wont have a lot of time in the morning
  but it is a great opportunity to get some
  visibility to get them to stop by later

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Contact Information
We look forward to your presence at Dreamforce
06!