INCONTINENCE AWARENESS DAY ROAD SHOW IN SINGAPORE

1
INCONTINENCE AWARENESS DAY ROAD SHOW IN
SINGAPORE

• Ms Rani Vadiveloo
• Executive Director
• Society for Continence (Singapore)

2
OBJECTIVE

• Create Awareness on Urinary Incontinence in the
  General Community of Singapore March 2005

3
METHOD

• Location Open space with constructed stage at
  the heart of the Citys biggest shopping mall
• Publicity Targeted 5 housing estates around the
  event location
• Approximately 30,000 flyers were distributed to
  these heart landers
• Media-Rest of the Singaporeans were informed
  through national newspaper national radio
  announcements

4
SHOW

• 2 shows were staged 11.00am to 2.00pm (1st
  show)
• The same show was repeated _at_2.30pm to 5.30pm
  (2nd show)

5
SHOW

• A Disc Jockey was engaged to run the show
• The DJ was given few weeks training on what is
  incontinence by an Urologist
• DJ Medical team came out with a skid, which was
  staged as a drama by 4 nurses
• The drama skid was printed as a Booklet for the
  crowd to bring back home
• 4A

6
SHOW

• 7 Doctors comprising Urologists , Geriatricians
  Gynecologists spoke to the crowd in simple
  English Mandarin highlighting on different
  types of incontinence, symptoms and available
  treatment options
• Doctors DJ mingled among the crowd and gave
  personalized explanations
• 4B

7
SHOW

• Simple quiz was organized by the DJ on UI to make
  sure that the crowd understood, what they heard
  from the doctors
• Good prizes were given away to those who gave the
  most correct answers (prizes were donated by
  participating companies)
• 4C

8
ADDITIONAL PUBLIC EDUCATION

• Group of continence nurses were stationed to
  answer questions from the crowd
• These nurses were also assigned to explain
  scientific posters put up by various hospitals
  and the Society
• Few stations were set up with, informative
  brochures, educational placards, information on
  hospitals and poly-clinics which provides
  continence services

9
ADDITIONAL PUBLIC EDUCATION

• Trade exhibitions by companies dealing with
  incontinent related products was another
  attraction for the crowd. Special discounts were
  given to those who bought products from the event
  exhibitors
• 5A

10
RESULT

• Approximately 2,500 people turned up for the
  shows
• From the questions raised by the people from the
  crowd, it was noticed that, many believed that
  aging causes incontinence and nobody can avoid
  this problem
• It was an opportunity for us to change /correct
  the common myth that aging cause incontinence