Happy Families

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Happy Families Target users Card game
Amanda Griffiths Brian Russell
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T-shirt
Wide range of users from children to adults
Casual wear often worn as summer garment or
under-garment
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Toy duck
Children under fives
High impact strength Thermoplastic Range of
colours Flexible
Floating bath toy which is light and flexible
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Playing cards
Wide range of users from older children through
to adults
Easily printed on Wipe clean Durable Easily cut
Easy to hold in one hand. Able to be shuffled
without sticking together
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Scooter
Older children and young teenagers
Lightweight Does not rust Lightweight Malleable
Fold-up scooter to compete with skateboards.
Lightweight and easy to carry
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Crockery
Easy to clean. Hygienic, waterproof Can be
glazed in different colours and patterns. Low
cost material.
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Cycling shorts
Sports cyclists. Wide age range from teenagers
to older adults
Flexible and tight fitting. Aids aerodynamic
function for racing
Stretchy Washable
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Pizza box
People on the move. Take-away meal market
Strong light Easily printed Good
insulator Cheap Easy to cut out
Temporary transportation of cooked pizza. Keeps
food warm
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Carrier bag
Made from low density polyethylene (polythene)
Lightweight disposable bag designed for single
journey only. Cheap and easy to print onto
Lightweight Flexible
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Garden seat
Mature homeowner. Likely to be middle age
Outdoor seating designed to remain out of doors
in all weather conditions
Very durable Hardwood Very resistant to moisture
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Food can
Made from tinplate (tin plated steel)
Preservation of food. Airtight, durable container
Resistant to corrosion Easy to shape and
bend Malleable
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Jumper
Made from knitted wool yarn
Warm body-hugging garment. Easy to wash.
Accepts dyes to allow for wide range of colour
options
Soft Warm Absorbent Crease resistant
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Photo frame
Made from die-cast pewter (which is mainly tin)
Low melting point Easy to cast Can be
polished Resistant to corrosion
Hold and display A5 size photograph.
Freestanding or wall mounted
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Candle stick
Made from wrought iron
Very strong Ferrous metal Will rust unless coated
Decorative. Holds three candles in stable
upright position
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Hard hat
Construction worker
Hard Shock absorbing protective helmet
To protect head from falling objects