Mens Basketball Signs First Ukrainian Recruit

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Mens Basketball Signs First Ukrainian Recruit

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• Media Conference Project
• Maksym Samadov for J360 Class
• Instructor Professor Becky McDonald

2
Objectives

• To improve public image of Ball State mens
  basketball team
• To increase awareness about Cardinals basketball
• To increase awareness about BSUs commitment to
  international teaching and learning

3
Goals

• To inform target audiences (BSU students, fans,
  media) about first Ukrainian basketball player in
  BSU
• To reach potential sponsors and benefactors
• To interest prospective students of BSU

4
Staff

• Spokesperson Tim Buckley, Head Coach
• Co-speaker Andriy Potapenko
• Media Room Media Room, John E. Worthen
  Arena The Media Room is equipped to serve the
  needs of the working media, including multiple
  telephone lines and data ports. The room is also
  equipped with television lighting for press
  conferences.
• Web site
• http//www.basketballstate.com/potapenko
• Media Kit and materials include
• News release
• Andriy Potapenkos bio and fact sheet
• CD-ROM with Cardinals and Potapenko
  photographies
• Historical fact sheet about BSU mens basketball
• Backgrounder about Ukrainian basketball
• Program of upcoming events in Ball State

5
Location and facilities

• Logistics
• Location
• The Media Room can be accessed from the
  concourse level or from the floor level.
• ParkingOver 1,200 spaces are adjacent to the
  Arena. An additional 1,000 spaces at the football
  stadium are accessible through a shuttle-bus
  system.
• The closest airport is the Muncie/Delaware County
  Airport located 5 miles from campus. The
  Indianapolis International Airport is
  approximately 65 miles from Muncie.
• Facilities
• The Media Room is equipped to serve the needs of
  the working media, including multiple telephone
  lines and data ports. The room is also equipped
  with television lighting for press conferences.

6
Location BSU Campus Map

• Worthen Arena (marked on the map)

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Communication Plan

• Primary public Ball State mens basketball team
• Secondary publics Ball State University, BSU
  students, Muncie community, Cardinals fans

8
Budget

• Administrative Costs
• Photocopying (12 - 20 copies, 10 pages each
  copy, 6 cents per page)
• Telephone Calls, Mailing (20)
• Rent of Shuttle Bus (Excursion on campus) for
  journalists (200 for 48-passenger bus)
• Interpreter for Mr. Potapenko (50)
• Equipment and Facilities
• Food/Refreshments (100)
• Printed Materials Supplies
• Folders with BSU logo (35)
• Pens with logo (35)
• CD-ROMs with pictures (20)

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Budget

• Souvenirs keyholders T-shirts with Potapenkos
  picture (100)
• Rental free of charge
• Computers equipment provided by BSU Athletics
• Personnel costs free of charge (volunteering)
• -------------------------------------------
• Total 572

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Media List - Print Media

• Source Bloomington Herald Times (IN)Contact
  Barbara Ralls, News Editor
• [phone] letters_at_heraldt.com
• Source The Herald Bulletin, Anderson
  (IN)Contact Tim Allen, Sports Editor
• [phone]
• Source Evansville Courier Press (IN)
• Contact Eric Crawford, Executive Sports Editor
• [phone] letters_at_evansville.net
• Source The Journal Gazette, Fort WayneContact
  Jim Touvell, Sports Editor
• [phone]
• Source Indianapolis Star (IN)
• Contact Nancy Winkley, Sports Editor
• [phone] nancy.winkley_at_indystar.com
• Source The Star Press (IN)Contact Phil Bectu,
  Sports Editor
• [phone] letters_at_thestarpress.com

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Media List - Radio Stations

• Indiana Public Radio,WBSH Ball State University
• Contact Robert Papper, [phone]
• WQLK, Richmond, Indiana
• Contact Steve Barker, [phone]
• WLBC Radio
• Contact Steve Lindell, [phone]

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Media List TV Stations

• WRTV Channel, Indianapolis
• Contact [phone]
• WISH-TV , Indianapolis
• Contact Will Hampton, (317) 931 222
  whampton_at_wishtv.com
• WFYI-TV , Indianapolis
• Contact Damon Brun, [phone]
• WTHR-TV , Indianapolis
• Contact Dave Calabro, [phone]
• FOX 59 , Indianapolis
• Contact Chirs Hagan, [phone]
• WTTV , Indianapolis
• Contact [phone]
• WIPB-TV, Ball State University

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Media List Web sites

• Inside Indiana/Peegs.com
• http//indiana.rivals.com
• Contact John Decker, [phone]
• Indiana Basketball News
• http//www.inbnews.com
• Contact Meg Twifford,
• [phone], Indbasketballnews_at_aol.com
• Courier-Journal, Louisville, KY
• http//www.courier-journal.com
• Contact Harry Brian,
• [phone], brianh_at_courier-journal.com

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The Media Conference

• Dear Ladies and Gentlemen, my name is Maksym
  Samadov. Im public relations officer in Ball
  State Athletics. I am glad to introduce to you
  our guests BSU mens basketball team head coach
  Tim Buckley and new star of Cardinals, first
  Ukrainian player in Ball State Andriy
  Potapenko!
• Our first speaker will be Mr. Buckley wholl
  introduce Andriy in more details. Andriy hardly
  speaks English, so the interpreter will assist
  him to answer your questions.

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• Preparing the Spokesperson
• Opening Remarks
• Dear Ladies and Gentlemen, my name is Tim
  Buckley, Im head coach of Ball State mens
  basketball team. Today Im glad to introduce to
  you a new player of my team Andriy Potapenko.
  He recently signed a letter of intent to attend
  Ball State and hell compete for Cardinals
  starting next season.
• SOCO
• Andriy Potapenko from Kiev, Ukraine, signed a
  letter of intent to attend Ball State University
  and compete for the mens basketball program,
  head coach Tim Buckley said. Potapenko, a 6-6
  forward, played in Shakhtar Donetsk, Ukraine in
  2002/2003 season. He averaged 21 points, 3.2
  rebounds and 2.4 assists per game last season.

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Communication Plan

• QA
• Questions to Andriy
• How do you like US? What do you like or dislike
  especially?
• Tell about your basketball career
• Tell us about your family
• What did you know about American basketball
  before moving here?
• Whats the difference between European and
  American basketball?
• Which goals in your career are you going to reach
  while in Ball State?
• Would you like to play in NBA? If so, for which
  team?
• Youve had an opportunity to attend some
  coachings. Tell us about your impressions, please
  

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Communication Plan

• QA
• Questions to Mr. Buckley
• Mr. Buckley, why Andriy?
• Mr. Buckley, tell us please how Andriy appeared
  in Ball State?
• This is first Ukrainian in mens basketball team.
  Does he have problems with adaptation?
• Are you going to continue the policy of inviting
  foreign players to Cardinals?
• What did you know about Ukrainian basketball
  before Mr. Potapenkos appearance?
• Which are Cardinals goals for next season?

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Communication Plan

• Conclusions
• Thank you, Mr. Buckley, thank you , Mr.
  Potapenko, thank you, ladies and gentlemen. In
  media kits that you received at registration,
  youll find all information concerning Mr.
  Potapenko and Cardinals. Should you need some
  information, please check out our web site at
  http//www.basketballstate.com/potapenko

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Conference Agenda

• 1100 A.M. Registration
• 1130 A.M. Bus excursion
• 1200 P.M. - Lunch
• 1230 P.M. - Media conference (Mr. Buckley, Mr.
  Potapenko)
• 1330 P.M. - Closing Remarks

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Plan for evaluating results

• Monitoring the media after the conference
• Clipping stories published in newspapers and web
  sites after the conference
• Analysis of web traffic on web site
• Analysis of phone calls and inbox mail
• Focus groups (measuring the perceptions about BSU
  Cardinals), polls (expectations for next season)