Rob Barth Senior Marketing Manager IPTV

1
Rob BarthSenior Marketing Manager- IPTV

• IPTV World
• April 18, 2007

2
Intelsat-IPTV Case Study

• Goals
• Implementation
• Summary Lessons

3
(No Transcript)
4
Intelsat IPTV Overview

• Service availability March, 2007
• More than 200 SD video and audio-only channels
  (HD programming coming in next stage)
• Open Architecture greater end-user equipment
  choice
• Fully Redundant Super Head-End equipment,
  facilities, and transmission systems
• State-of-art MPEG-4 encoding
• MPEG-2, MPEG-4/IP Satellite and Fiber
  distribution options
• Integrated Conditional Access System (CAS) with
  an open DVB interface
• 24 / 7 Video Operations Center (VOC)

5
Goals and Objectives

• Upgradeable
• Expandable
• Flexible
• Open Interfaces and Architecture Design
• Versatile Processing and Distribution

6
Upgradeable and Expandable

• Continuous Video Algorithm Upgrades
• SW updates
• HW module swap
• Modular Design
• No Throw-aways
• Future Applications
• Multi-stream encoding
• PIP Applications/Video Mosaics
• Multi-channel DVR/Video transfer to mobile phones

7
Open Interfaces and Design

• Content Acquisition
• IRD Authorization Picture Quality
• Multi-Conditional Access System
• Common Scrambling Algorithm
• Advanced Modulation
• DVB-S2 provides flexibility and channel growth

8
Versatile Processing and Distribution

• Satellite and Fiber Acquisition
• MPEG-2/MPEG-4/PIP Encoding
• Satellite and Fiber Distribution

• GSX Fiber Net
• Layer 2 Transport
• IP Multicast to any node
• QoS Management

9
Implementation

• Vendor Products
• Content Acquisition
• Frame Synch A/D 12 bit converters
• Encoding Equipment
• Simultaneous MPEG-2/MPEG-4 encoding
• Modulation Equipment
• DVB-S2
• 16 QAM

10
Summary Lessons

• Value of an Open Design
• STB/MW/CAS Choice
• Larger Market Share
• Technical Challenges
• Signal Quality
• Audio Support (multiple standards)
• Operations and Support

11
The open architecture is spawning an expansive
eco-system of partners
Platform Hardware
Conditional Access
Middleware
Integrators
Receive Equipment
Rights Holders
Avail Media
12
Intelsat IPTV Content Acquisition
13
Intelsat IPTV MPEG-4 Processing
14
Intelsat IPTV 24x7 Monitoring
15
Intelsat IPTV 200 Channel Uplink
16
Coding Rate Improvements
MPEG-2 Encoding
High Definition
MPEG-4 AVC
Statistical Multiplexing
Enhanced Motion Estimation
Pre-processing
MPEG-4 AVC Encoding
Multi-Pass
17
(No Transcript)