RD Online

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RD Online
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RD Online

• Trusted. Engaging. Online.
• Readers Digest is Canadas most trusted and most
  read magazineWe wouldnt offer anything less
  online.
• Thats why more people visit more often and stay
  longer each month
• 480,000 unique visitors
• 15 minutes per visitor
• 50 pages per visitor
• 7 million total minutes spent
• Source comScore Media Metrix, May 2006.

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RD Online

• Empower, Engage and Entertain Online.
• RD Online is a powerful extension of Canadas
  most trusted magazine bringing even more original
  content online each month.
• Like the magazine, RDs online mandate is to
• EMPOWER visitors by offering credible, original
  content and searchable article databases.
• ENGAGE visitors through targeted, affinity-based
  news and articles on Health, Food, Home Garden,
  and Money. Through RDs online trusted
  environment, visitors can also engage in our
  online community where they can Join the Debate
  or participate in one of our informative polls.
• ENTERTAIN visitors with our exclusive contests,
  crosswords, recipes, Word Power, e-cards,
  wallpaper and more!

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RD Online

• Media Placements Include
• Leaderboard (728 x 90 IMU)
• Skyscraper (120 x 600 IMU)
• Wide Skyscraper (160 x 600 IMU)
• Big Box (300 x 250 IMU)
• Pop Unders and Vokens
• Rich Media
• Contests and Promotions
• Sponsorships

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RD Online
Skyscraper
Leaderboard
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Integrated Campaigns ? Online In-Magazine
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RD Online

• Online Media Rates (Complimentary to Magazine
  Campaign)

• Online Media Options
• Leaderboard (728 x 90 IMU)
• Skyscraper (120 x 600 IMU)
• Wide Skyscraper (160 x 600 IMU)
• Big Box (300 x 250 IMU)

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Online Contests
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RD Online

• Intrigue and engage your consumers
• We can develop exclusive, customized contests and
  promotions to meet your marketing needs
• Interaction with your products to reinforce your
  brand positioning
• Lead generation through an online draw
• Data collection with an online quiz
• Interactive fun and education with customized
  games and quizzes

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RD Online
Contest Package 1

• Contest Package 1 Includes
• Contest Microsite ?
• Landing page, Entry Form Privacy page, Rules
  Regs page and Thank You page
• Contest Promotion Button ?
• Logo text link in our online Contest
  Promotion section
• Contest Microsite Development ?
• Creative copy development
• Programming
• Project management ? Managing approvals with
  client, legal suppliers.
• Contest management fulfillment ? Development of
  rules regs, Régie filing (as appropriate),
  winner selection, prize fulfillment including
  DR administration prize
  shipment, and post contest results.
• Prize costs not included

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RD Online
Contest Package 2

• Contest Package 2 Includes
• Contest Microsite
• Contest Promotion Button
• Contest Microsite Development
• Skyscraper Ad ?
• 200,000 impressions on rd.ca during contest
  period
• 75,000 impressions on selection.ca during contest
  period
• Creative copy development
• Programming
• Project management ? Managing approvals with
  client, legal suppliers,
• as required.
• Prize costs not included

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RD Online

• Optional Elements
• Viral Campaign ? (i.e. Refer-a-Friend Program)
• Landing page, Entry Form page, Thank You page,
  and Referral Email
• Rates include

• Interactive Games ?
• Customized interactive online games such as
  probability based instant win games (i.e. choose
  1 of 9)
• Quotes available upon request
• Bi-Weekly Reporting ?
• Data reporting over and above the post-contest
  report
• Rate ? 75 per hour quotes available upon
  request once report specifications outlined

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RD Online

• Case Study
• Tourism Ireland
• rd.ca
• 21,418 Unique Entries (Names)
• 61 Opt-in Rate
• 6,000 Tell-a-Friend Referral Emails
• Duration 1 1/2 months
• April 2006

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RD Online

• Case Study
• Colgate
• rd.ca and selection.ca
• 136,727 Total Entries
• 16,362 Unique Names
• 60 Opt-in Rate
• 11,320 Tell-a-Friend Referral Emails
• Duration 2 1/2 months
• April 2006

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RD Online

• Case Study
• Tourism New Brunswick
• rd.ca and selection.ca
• 89,934 Total Entries
• 17,274 Unique Names
• 62 Opt-in Rate
• Duration 1 1/2 months
• June 2006

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Appendix
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comScore Media Metrix
Topline Data by English Magazines
Source comScore Media Metrix, May 2006.
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comScore Media Metrix
Topline Data by French Magazines
Source comScore Media Metrix, May 2006.
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comScore Media Metrix
Topline Data by E/F Magazines (net count)
Source comScore Media Metrix, May 2006.
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RD Online Rates