Distributor Training Program

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Distributor Training Program
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What You Will Learn

• Master Wall History
• Basic Master Wall System Types
• Binder Overview
• Overview of the available products
• Sales Aids Samples
• Technical Bulletins
• Applicator Training
• Warranties
• Details
• Supplemental Products
• Basic Material Tinting

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About Master Wall

• Founded in 1987 focused on EIFS
• Grew rapidly during the early years, mainly
  through customer satisfaction and professional
  staff
• Developed quality materials based upon 100 pure
  acrylic formulations
• Expanded national distribution about 80
  locations with outstanding local service
• Full service Technical and Sales assistance
  

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Mission Statement

• To manufacture the highest quality EIFS and
  related products (coatings, adhesives, etc.)
  available in the market.
• To be the service leader of our industry in the
  region and areas that we market our products
• To be respected in our industry because of
  honesty and integrity within our ranks
• To encourage our employees to set the highest
  standards possible for their careers and their
  personal lives by supporting them through
  education, training and sharing any God given
  wisdom we may obtain. To compensate all
  employees in such a way that they can support
  themselves and their families in a comfortable
  manner.
• To seek Gods guidance in all decisions, and to
  give Him glory for any results.

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System Types

• New building codes have separated wall systems
  according to their respective building types
• Commercial Systems
• Residential Systems

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Building Codes

• Commercial, International Building Code (IBC)
• Tested barrier walls and drainage systems are
  allowed depending upon application
• Residential, International Residential Code (IRC)
• A secondary water barrier is always required
  (drainage systems)
• Local building officials may also modify the
  codes

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Basic Master Wall Commercial System Types

• Class PB EIFS
• Aggre-flex EIFS
• Direct Applied
• Drainage DEFS
• Drainage
• Aggre-flex Drainage
• Aggre-flex Commercial Drainage
• Rollershield EIFS

• One Coat Stucco (OCS)
• Traditional Stucco
• Cemplaster Stucco
• Stucco Cement Board Coatings
• Insulated Concrete Forms
• Uninsulated Finishes

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Basic Master Wall Residential System Types

• Class PB Drainage
• Aggre-flex Drainage
• Either with wavy insulation board or flat
  insulation board
• Class PI EIFS
• QRW1 Drainage
• Direct Applied
• Drainage DEFS

• One Coat Stucco
• Traditional Stucco
• Cemplaster Stucco
• Stucco Cement Board Coatings
• Insulated Concrete Forms
• Uninsulated Finishes

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Binder Contents

• Introduction
• Systems
• Data Sheets
• Conceptual Details
• Codes Testing

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Introduction

• Mission Statement
• History
• Technical Services
• Commercial Brochure
• Color Chart
• Yes, we do custom colors as well

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Systems

• All our wall systems have a Data Sheet
• A picture shows components
• Construction Specification Institute (CSI)
  numbers are on the document
• Only the Master Wall products are shown
• A general short form specification is included
  on the back of the data sheet
• These provide a good general explanation of the
  systems

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Product Data Sheets

• Each product has a data sheet
• Each sheet has specifics
• Uses
• Coverage
• Weight
• Working Time
• Drying Time
• Mixing Instructions
• Application Procedure

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Conceptual Details

• Show general construction for most of the systems
• Mainly detail talking points for talking to the
  architect
• Full system details and CAD details are on the
  web site

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Sales Aids Samples

• Binders and Sales Aids are ordered through the
  Lithonia Plant
• Generally Ordered Items
• Brochures
• Color Charts
• Submittal folders and packages
• Slims, cut aways and small foam samples
• 1x1 samples
• Custom orders

Need something else? Just ask
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Ordering Products

• Order products through the Lithonia Plant
• Pricing Questions
• Contact your salesperson or our Corporate Office
• Fax or Email is preferred for orders, POs where
  necessary
• Verbal orders can lead to confusion

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Technical Bulletins

• Technical Bulletins relate to a specific issue or
  supplementary product
• Distributors and applicators are emailed when a
  new bulletin is available
• All updates are on the web site

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Applicator Training

• Two levels of training are available
• Limited approval for applicators
• Training courses
• Full training is available on our web site
• The Applicator Certificate Request must be fully
  filled out and emailed or faxed to Technical
  Services
• Certificates are mailed in about a week

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Warranties

• Warranties are available for our products
• Applicators must be certified
• Submit a warranty request form to Technical
  Services
• Warranties are completed in 1-2 days and are
  emailed or faxed to the distributor
• Call Technical Services for any special warranties

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Master Wall Systems
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Aggre-flex System

• Class PB Barrier Wall System
• Commercial use only
• Commonly used in strip malls, office buildings
  and schools
• Adhesively or mechanically attached to a substrate

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Aggre-flex Drainage System

• Class PB Drainage EIFS
• Always applied over a water barrier
• For residential and commercial use
• Flat or wavy insulation board may be used
• Recommend Tyvek StuccoWrap as the water barrier
  with flat insulation

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Rollershield EIFS

• Class PB Drainage EIFS with roll-on secondary
  water barrier
• Use drywall mesh tape at board joints, double
  Rollershield at joints

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Stucco Cement Board Coatings

• Base coat, mesh and finish over an approved
  cement board substrate and secondary water
  barrier
• A double layer of mesh is used at board joints
• Good durability with moderate cost

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One Coat Stucco (OCS)

• Like traditional stucco, but with fibers
• Installed thinner than regular stucco, ½ is
  typical
• A water barrier is required over sheathing
• May be applied directly to masonry or concrete
• May not be available in all areas

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Cemplaster Stucco

• Traditional stucco with a Master Wall warranty
• Several different systems available with
  warranties from five to ten years
• Applied full thickness, 7/8 over sheathing and
  1/2 over masonry
• Limited availability area

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Insulated Concrete Forms

• Base coat, mesh and finish over the ICF forms
• Great if ties are buried within the insulation,
  otherwise another layer of insulation board is
  required

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Aggre-flex Commercial Drainage EIFS

• Class PB EIFS with a durable trowel-on secondary
  water barrier
• Uses WeatherStop as a secondary water barrier and
  WeatherStop Flashing Tape to seal all
  penetrations
• From the water barrier out detailing follows the
  Aggre-flex System
• Great for commercial installations where
  maintaining the fire rating is required

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QRW1 Drainage EIFS

• Industry Classified as Class PI
  Polyisocyanurate over a water-resistive barrier
• Uses the Polyiso board rather than Molded
  Expanded Polystyrene insulation (MEPS)
• Larger sheets
• Higher compressive strength compared to MEPS
• Higher initial R-value compared to MEPS, but will
  drift
• Cannot be rasped to level wall irregularities
• Generally uses plastic trims, but backwrapping
  remains an option. Detailing is similar to Class
  PB EIFS
• Uses control joints to compensate for thermal
  movement and possible insulation board shrinkage
• Install every 30 lineal feet, detail locations on
  drawings

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Uninsulated Finishes

• Base coat and finish over an approved substrate
• Unpainted brick/block
• Unpainted concrete
• Mesh is optional if needed for some additional
  crack resistance or to help leveling
• FM Plus recommended as a base coat

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Superior Finishes over Stucco

• Traditional stucco with a textured finish
• Like OCS, optional Primecoat primer and Superior
  Elastomeric Finishes improve the looks and
  performance of stucco

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Soffit System

• Base coat, mesh and finish over an approved
  substrate
• Dens Glass Gold
• Exterior Soffit Board
• Durock
• Great looking and durable
• Commonly used in schools and offices

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Products
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Superior Finishes

• All finishes are Dirt Pickup Resistant (DPR)
• Use 100 pure acrylic polymers
• Different textures and custom/standard colors

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Superior Elastomeric Finishes

• Elastomeric polymers stretch to bridge minor
  cracks in stuccos
• Factory mixed
• Available in all colors and textures

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Superior Elastomeric Plus

• Higher level of elastomeric polymers
• Feels stretchy when dry
• Bridges minor cracks in stuccos
• Factory mixed
• Available in all colors and textures except
  Refinish

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Silicone Coat

• Adds silicone to the finishes
• Doesnt reduce the acrylic content (durability)
  of the finishes
• Must be factory ordered

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Excel Mildew Enhancement

• Extends mildew performance
• Factory added
• Great for northern exposures, wooded locations or
  areas that dont see much sunlight

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Superior Stone

• Granite look finish
• 9 standard colors
• Color of beads can be changed for custom colors
• Primecoat is needed
• Trowel or spray first coat, spray second coat

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Aggrestone

• Bolder, textured version or our stone finish
• Primecoat is needed
• Trowel or spray first coat, spray second coat
• Colors are custom, order samples by color mix

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Primecoat

• Tinted primer for stucco or EIFS
• Increases finish coverage and equalizes
  absorption
• Spray, brush or roller applied

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Sanded Primecoat

• Tinted primer for stucco or EIFS
• Sand adds tooth for finish applications
• Increases finish coverage and equalizes
  absorption
• Spray, brush or roller applied

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Roller-flex

• Top quality 100 pure acrylic coating
• For re-coating Master Wall Finishes or accent
  stripes
• Two coats recommended, spray, brush or roller
  applied

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Elasto-flex

• Elastomeric acrylic coating
• Designed to bridge minor hairline cracks common
  in stucco
• 10 mil dry thickness recommended, typically 1-2
  coats

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Vintique

• Antiquing accent for Master Wall finishes
• Spray on wall with garden-type sprayer and rub,
  sponge or brush to desired appearance
• Available in all standard Master Wall colors

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Foam Mesh Adhesive (FM)

• Adhesive Base Coat
• Pail Base
• Used as the base coat in the Aggre-flex Drainage
  System

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FM Mixing

• Mixed 11 with Portland cement. Mix the pail,
  split in half, fill to the top with cement and
  mix
• Let set 3-5 minutes then re-mix to a creamy
  consistency
• Add water as needed for workability do not
  exceed 30 ounces of water per half pail

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Master Wall Bagged Base (MBB)

• Dry base coat wont freeze in dry form
• Just add water and go
• Add some water to the bottom of the pail
• Pour in MBB and mix let set 3-5 minutes
• Remix and add water as needed for workability

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FM Plus

• High build adhesive and base coat with fibers for
  durability
• Use in areas that require a lot of leveling can
  be applied up to ¼ thick
• Mixed same as FM, 11 with Portland cement

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Guardian

• Waterproof base coat and adhesive with fibers
• Mixed 11 with Portland cement just like FM but
  pail is lighter use 22-1/2 lbs of cement
• Use it where you need extra water protection such
  as large slopes and parapet caps
• Dries darker than FM. Sometimes a skim coat of
  FM is needed to minimize color variations

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Quick Set MBB

• Quick setting bagged base coat and adhesive
• Mixes and works the same as MBB with the
  opportunity to adhere and base in the same day

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Expanded PolyStyrene Adhesive (EPSA)

• Ready to use adhesive for wood-based and gypsum
  sheathing
• Does not contain cement
• Creamy, easy to mix with good initial grab
• Uses 3/8 x ½ U-notched trowel
• Not for treated wood (fire, decay, etc.)

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Expanded PolyStyrene Base (EPSB)

• Ready to use base coat
• Does not contain cement
• Has fibers for durability
• Mix and go
• Put a lid on it if you have a partial pail at the
  end of the day

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One Coat Stucco (OCS)

• Fibered stucco concentrate
• Applied thinner than traditional stucco
• Add water and 200 sand
• Finish with Superior Finishes

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Ready OCS

• Ready-mixed version of One Coat Stucco
• Just add water and mix to a trowel-grade
  consistency

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Cemplaster Stucco

• Traditional stucco with a Master Wall warranty
• Mixed with water and 200 sand
• Fibers added for durability

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Ready Cemplaster Stucco

• Ready to use
• Just add water and mix to a trowel grade
  consistency

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Aggre-flex Mesh

• Reinforces the Master Wall System
• Many different mesh weights are available
  depending upon the needs
• Detail mesh is soft and pliable for backwrapping
  or special details

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Self-Adhesive Mesh

• Self adhesive mesh for use with WeatherStop
• Not for standard system applications

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Rollershield Mesh

• Lightweight mesh for use at sheathing joints and
  terminations
• Self Adhesive

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Aggre-flex Insulation

• High performance insulation made to Master Wall
  standards
• R-value is about R-4 per inch
• Come in 2x4 sheets and Master Wall bags

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Stucco Ad-Liquid

• 100 acrylic modifier for stucco
• Improves crack resistance, eliminates the need to
  fog the wall
• Improves the freeze/thaw stability of the stucco
• Use right from the pail as a substitute for water
  or dilute
• Available in 5-gallon pails or 55 gallon drums

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BA57

• Bonding agent for stucco or exterior gypsum
  sheathing
• Primer for WeatherStop flashing and sheathing
  tapes
• Translucent

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Rollershield

• Acrylic air and water barrier
• Use Rollershield Mesh and Rollershield at joints,
  spot fasteners
• Roll, trowel or spray a full layer of
  Rollershield over the entire surface with no
  voids or pinholes

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Trowelshield

• Heavy bodied, trowel grade version of
  Rollershield
• Used for filling larger gaps in the sheathing or
  when forming window flashing

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WeatherStop

• Flexible, trowel-on air and water barrier
• With fibers for durability
• Mixes 11 with Portland cement
• Joints are prepared with self-stick WeatherStop
  Mesh, Standard, Detail Mesh or WeatherStop Tape

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WeatherStop Flashing Tape

• Peel Stick flashing tape
• Low initial grab for easy positioning
• Self-sealing for punctures
• Adhesives stick to polyester facing on the tape
• Prime surfaces with BA57

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Supplemental Products

• Whats the best tool for the job?

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Tools

• Hawk Trowel
• Rasp
• Detail Tools
• Float
• Heavy Duty Mixer and paddle
• Many are available in kit form

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Hawk Trowel

• Your most basic pieces of equipment
• Only use stainless steel trowels
• Choose a size that works for you
• Many different handle styles from wood to comfort
  grip
• Notched trowels for adhesive application

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Rasping

• Used to level the insulation board and roughen
  the surface for base coat
• Available with rough replaceable sandpaper or
  permanently fixed rasping material
• Use rub brick to level any base coat imperfections

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Cutting Grooving

• Saws and knives are commonly used
• Specialty wire cutters speed production
• Hot groovers cut recesses in the insulation board

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Detail Tools

• Margin trowel for detail work
• Corner trowel for crisp corners
• Groove tool for smooth aesthetic joints
• Use a paint brush to touch up minor blemishes

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Floats

• Many different styles available
• Different grip available to change textures
• Always float with the same technique for the
  whole wall

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Mixers Paddles

• Choose a quality heavy duty mixer
• Paddle designs vary

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Other Tools

• Bucket Dredgers and Openers
• Foam-2-Foam for sealing penetrations
• Screw guns for mechanical attachment
• Tapes and protective wraps

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Tinting Basics
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Master Wall Formulas

• Standard colors are in the tint manual
• May be tinted into the pail or into tint vials
• As a precaution
• Verify tint base
• Always tint the same lot numbers
• Some tint formulas available on our web site

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Custom Color Formulas

• Formulas are available for other manufacturers
  colors and most paint manufacturers colors
• Request formulas through the plant
• Custom colors from samples is also available
• These formulas can be faxed when ready

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Color Form
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Tint Bottles

• Squirt tint into tint jars for mixing at the
  jobsite
• Add a consistent amount of water to each bottle
  (2 oz)
• Shake, pour, fill with a small amount of water,
  pour remaining and mix

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Color Card

• For shop mixed finishes
• Put a dab from each pail on a square to verify
  color consistency
• Keep record for future orders

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Labels

• Label tint vials with information

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More Information

• Contact Master Wall
• Visit our web site

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Thank You
masterwall.com