BizTech Wireless LLC.

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BizTech Wireless LLC.

• Thomas Albrecht
• Michael Pivirotto
• Neekunj Bhanderi
• David Bone
• Luke Chenowith
• Agbi Bajrushi (in spirit)

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Executive Summary

• To provide the Friendliest service
• Offer widest variety of products to a broad
  demographic
• Have a Retro style store that will appeal to
  todays generation
• Have the best service record in the Cell phone
  retail industry

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Mission Statement

• Biztech Wireless LLC. strives to provide
  customers with exceptional cellular service and
  products. Our mission is to provide clients with
  superior services and rates by letting our
  experience work for them.

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General Company Description

• We will be marketing cell phones and cell phone
  accessories to everyone. In a day and age where
  cell phones are regarded as a must, we know
  people will be interested in our products
• Through market research, we have found that there
  is a high demand for cellular phones and
  accessories in our target market. Our target
  market will be businessmen and women along with
  individuals within the 15 to 35 age range.
• We have decided to form a partnership. We believe
  a partnership is the best legal form of ownership
  for our company because we can set the business
  up quickly, avoid many of the legal requirements
  involved in creating a corporation, and pool the
  managerial talents and capital of the business
  partners.

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Marketing Plan

• We will conduct market research to measure the
  demand for locked and unlocked cellular phones
  and accessories in the Hoboken area. Knowing that
  all marketing efforts begin and end with the
  consumer, we will begin with a consumer
  orientation. Once we make a commitment to a
  customer orientation, we will take steps toward
  locating and describing potential customers
  through market analysis.
• We will be conducting both primary and
  secondary market research.

• Secondary research
• Gathered from published information such as
  industry profiles, trade journals, newspapers,
  magazines, census data, and demographic profiles.
  
• Primary research
• Conducted by using the local yellow pages to
  identify competitors
• Surveys and focus-group interviews to learn about
  consumer preferences.

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Advertising Breakdown
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Growth Potential

• High potential due to our unique merchandise and
  service of unlocking cellular phones
• Vast varieties of products and accessories
• Ever growing market
• Products known throughout the world

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Starting Barriers

• High product cost- each cell phone to purchase
  can range from any where from 50-200 so product
  cost will put the business pretty deep in the
  whole at the start
• High marketing cost- for our business to become
  successful well will have to spend a lot of one
  advertising our store and our services. The store
  will be highly in debt when it when it is open
  and to quickly remove that dept tons of promotion
  will be needed.
• Employee Training- employees at our store will
  need to training on customer repairs and
  troubleshooting, product knowledge, service
  knowledge, sales training (if needed), and
  cellular plan knowledge
• Shipping cost- all of our products are produced
  from all of the major cell phone companies so all
  products will have to be shipped
• Company barriers- our store will have to form
  agreements with the major cell phone providers in
  order to use their phones, accessories, and plans
  with in our store. We will also need to make an
  agreement with companies to make their phones be
  unlocked so they can use all any service for
  their phone.

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Affects on the Business

• Change in technology- the change in technology
  will not affect our store in a negative way. Our
  store constantly receives our products from major
  companies so they will always ship us their new
  advanced products so we dont have to worry about
  competing with new technologies. The new
  technologies will just help our company bring in
  more customers who are looking for the latest
  cellular phone
• Change in Government regulations- If the
  government were to cut down on the use of cell
  phones then our company would be drastically hurt
  because our company is solely based the cell
  phone industry and every aspect about it that we
  would need to debate choosing another industry.
• Change in the economy- The economy will affect
  our business if it rises of falls. If the economy
  rises then the company can increase pricing on
  the products and service. If the economy falls
  then the pricing will have to go down on products
  and services but the need for cell phones will
  not because cell phones are a necessity in the
  world today
• Change in the industry- If the industry were to
  change we will still be provided with the new
  material from all of the large wireless
  companies. The store will have to focus more on
  advertising that it has new products that have
  changed in the industry

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Promotional Budget

• Before starting- the advertising of the products
  before we start will be placed on posters and
  stands that will be stationed in the front of the
  store. The set up of the different sections will
  take time and labor that the store will have to
  spend to make the store easy to find the product
  that the customer requires and also so the store
  is set up in an appealing way
• On going- the store will continue to require
  posters for the front of the store but will also
  need posters for the walls and each section of
  the store because the business will be stable
  amongst the Hoboken citizens. The store will
  require paint for the window advertisements and
  glass sticking advertisement.

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Pricing

• The method that we would use to price our
  products we will be too base our prices to those
  of the major competitors but raise the price
  10-20 more than the MSRP.
• Repairs will charge a 5-10 servicing fee plus
  the requirement needed to fix the phone.
• The service of unlocking the phone will cost
  10-20 dollars because of the labor required to
  unlock a phone
• Accessories price will be 1-5 more then the
  MSRP.

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Location

• River Street by the Train Station
• Busiest parts of Hoboken
• Surrounded by a lot of other stores to make it
  more convenient
• Easy to access by car
• In a reasonable walking distance
• There is a bank parking lot a block down if
  needed

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Distribution Channels

• Retail- we have sales men who will help the
  customer decide on which phone will be suet their
  needs. Also all of our services such as phone
  repair and phone unlocking can only be done with
  in the store
• Internet- All the phones and accessories will be
  sold over the internet. Also the services can be
  registered for over the internet making it easier
  for the customer to avoid going to the store and
  having to fill out paper work for that would be
  required for the services. Registering for the
  services still requires the phone to be brought
  into the store.

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Management and Organization

• Only need 9 employees to run the business
• 4 Salesmen
• 2 Managers
• 2 Stock men
• 1 Accountant
• 4 employees running the store each day at least 1
  manager
• 2 Stock people to stock the store 3 days a week

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Management Organization

• Employees of the store are divided into small
  little groups that keep the business running at
  top efficiency.
• The business will need at only four salesman and
  two managers to work inside the store. Since the
  store is a small single oriented store it only
  requires 9 or 10 employees.
• An accountant will be hired to maintain accurate
  financial records.

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Products and Services

• BizTech Wireless will be providing various
  products and services to consumers. We will be
  providing Cingular cellular phones along with
  cell phone accessories. Our cell phone
  accessories include cell phone cases, batteries,
  and Bluetooth headsets.
• Our store will also have a free in-store WiFi
  kiosk. Customers will be able to search the
  internet for cell phone products and also will be
  able to reach customer service if they are having
  problems with their current phones.
• We will have staff on site that is extremely
  knowledgeable, courteous, and helpful in order to
  assist the customers in every way possible. We
  will also offer free beverages to customers
  including excellent coffee, water, and juices.
  This will provide a unique and relaxing
  atmosphere for shoppers.

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Price Structure
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Product Services

• Phone Styles
• Motorola
• Sony Ericsson
• Samsung
• LG
• PALM
• HP
• Nokia
• BlackBerry

• Accessories
• Service Data Plans
• Insurance
• In-store Wi-Fi
• Exemplary Customer Service

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Customers

• Kids
• Appealing Products
• Students
• Stevens or Traveling
• Middle Aged, Middle-Upper Class
• Business Commuters and Locals
• Companies
• Small to Medium Size Firms

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Competition

• Local Competitors
• T-Mobile USA
• Nextel Retail Store
• Radio Shack Sprint
• Radio Shack Sprint
• Overtake competition w/location, customer
  service, selection and elegant store

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Operational Plan

• Services
• The daily operation of our business will include
  the following
• Organizing and restocking all products and
  displays
• Preparing store for customers, including turning
  on PCs and other customer services
• Restock papers and other office supplies to
  ensure efficient business
• Maintain all aspects of the store, before,
  during, and after store hours
• Provide a friendly and relaxed atmosphere
• Provide informed and courteous customer service

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Operational Plan

• Location
• BizTech Wireless LLC is located on River Street
  in Hoboken, New Jersey. The store is in a great
  location as it is near the train station and
  there is heavy walking traffic. The store itself
  will be contained within 1000 sq/ft of space.

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Store Layout Draft 1
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Store Layout Draft 2
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Store Layout Draft 2 (continued)
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12 Month Forecast
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Cash Flow

• Stayed in the black
• Budgeted extra money
• Lost money until april
• Bottom line

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Break Even