Kalamazoo Gazette:

1
Kalamazoo Gazette

• New look for an old companion

2
New technology/design

• Expanded building
• Decision for new press
• Regioman offset newspaper press
• insert machine
• Pushed for Redesign

3
Size

• Smaller paper
• Old 12 x 22 in.
• New 11.6 x 20 in.
• Column width decreased

4
Old paper process

• Layouts
• Paste
• Negatives
• Plates
• Print

5
New paper process

• Direct to plate
• Computer designed
• Plates
• Print

6
Advantages to the consumer

• Better quality printing
• Full paper
• Manageability
• Quick drying ink

7
Advantages to the company

• Cost saving
• No film or plates
• Less news print
• Outside contractual employees
• Time saving
• Faster processing
• Other products
• Color

8
New sections

• Advertising
• Specific headings
• Jobs section
• Classifieds
• Celebration section
• Home life section

9
Celebration Section

• Pre-redesign
• Engagements, weddings, anniversary
• 4 ¼ x 3 ¼ inches
• Black White
• Cost free

10
Celebration Section

• Pre-redesign
• Engagements, weddings, anniversary
• 4 ¼ x 3 ¼ inches
• Black White
• Cost free

• Redesign
• Birthdays, graduation, communion, births,
  retirement
• 4 ½ x 4 inches
• Black white
• Cost free
• Color
• Cost 50

11
Additional Information

• Building Expansion
• The New Downtown
• 33 million dollars
• 12 million dollars (press)
• Commitment
• Price
• Consistent
• News stand
• 0.50 Daily 1.50 Sunday
• Subscription
• 7 Day 12.95 a month