Kaiser Family Foundation

1
Chartpack
Kaiser Family Foundation
A Study of Communicating Health Information
Through the Entertainment Media
February 2001
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Chart 1
Awareness of Health Issues Emergency
Contraception
E.C. Episode Airs (April 10, 1997)
2 1/2 months
Knew there are options for preventing pregnancy
after unprotected sex
Mentioned taking birth control pills as something
a woman could do to prevent pregnancy shortly
after unprotected sex
Preshow (March 31-April 9, 1997)
Postshow (April 11-16, 1997)
Follow-up (June 25-30, 1997)
Kaiser Family Foundation, ER Surveys
3
Chart 2
Awareness of Health Issues HPV (Human Papilloma
Virus)
HPV Episode Airs (February 24, 2000)
Around 1 month
Have heard of HPV
Could give correct description of HPV
Preshow (February 8-16, 2000)
Postshow (February 25-29, 2000)
Follow-up (April 3-16, 2000)
Kaiser Family Foundation, ER Surveys
4
Chart 3
Where Did You Hear About Emergency Contraception
or HPV?
Emergency Contraception
HPV
(Of those who have heard of HPV)
(Of those who have heard of emergency
contraception)
After Episode
Before Episode
ER (volunteered) TV (other than
ER) Newspaper Magazine Doctor/Clinic
0
Kaiser Family Foundation, Preshow/Postshow ER
Surveys, April 1997
Kaiser Family Foundation, Preshow/Postshow ER
Surveys, February 2000
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Chart 4
Actions
51
Percent who
Characters lives
Health Issues
Both
Talked with friends and family about
Often
Sometimes
Got information from ER that helped them make
health care choices
32
Yes
Have gone to other sources for more information
because of something they saw on ER
Yes
Spoke with a doctor about health care issues or
other health care problems
Kaiser Family Foundation, ER Surveys
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The Henry J. Kaiser Family Foundation 2400
Sand Hill Road Menlo Park, CA 94025 650-854-9400
Facsimile 650-854-4800 Washington Office 1450
G Street N.W., Suite 250 Washington, DC
20005 202-347-5270 Facsimile 202-347-5274 http/
/www.kff.org http//www.kaisernetwork.org