R

1
RR Committee update for CLt

• Last Spring, RR Committee members
• reviewed and provided input into the
• development of the Marketing Plan
• Brainstormed tactical ideas for the plan
• Developed two prioritized lists of
• key initiatives one for Recruitment, one
• for Retention

2
RR Committee update for CLt

• Recruitment Initiatives
• Campus beautification
• - significant focus on the look of the campus
• - also on signage (exterior and interior)
• Develop Summer Bridge Programs
• Website Update the Look and Improve
• Functionality
• High School Advertising

3
RR Committee update for CLt

• Retention Initiatives
• Mandatory Orientation for all New Students
• - mandatory advised registration
• - orientation concentrated on student
• success
• - face-to-face plus a NEW on-line option
• Early Alert Program
• Campus-wide Retention Focus
• Faculty Development re Millennial Students

4
RR Committee update for CLt

• Current Status
• Subcommittees have fleshed out each initiative
• Work teams established to see initiatives
• through implementation
• Some funding obtained ie. Perkins Non Trad
• Funding of 25,000 for High School
  Advertising

5
RR Committee update for CLt

• Current Status continued
• Work teams may be approaching others to
• join/assist
• Will be coming to CLT for funds as required
• - minimal marketing funds budgeted will
• require reallocation to implement tactics
• Already brainstorming next set of priorities to
• be worked on once these 8 have been
• implemented

6
RR Committee update for CLt

• Other marketing-related activities
• Have completed the student focus group
• sessions.
• New communications tools implemented
• HCC Intranet
• Radio advertising for Spring and Summer 09
• Counselors (DOE) on Campus
• Construction Career Days

7
RR Committee update for CLt

• Other marketing-related activities contd
• Karen H continues her PR/publicity activities
• Emily K continues her work with community
• groups ie. Kalihi Santa Claus Parade
• Academic counselors continue their visits to
• local high schools
• and many more activities

8
RR Committee update for CLt

• Questions ??