Orientation for new Lead Partners and Partners Information

1
Orientation for new Lead Partners and
PartnersInformation Publicity
RequirementsLead Partner and Partner
Seminar12 June 2008 Voss, NorwayKirsti
Mijnhijmer
2
Overview

• Introduction
• NPP communication strategy
• Role of projects
• Information Publicity requirements
• European requirements
• NPP requirements
• Monitoring
• Next steps

3
Introduction

• European Commission places more emphasis on
  communication
• Raise awareness among citizens
• Attract more potential project applicants
• Increase transparency
• Information Publicity Requirements for NPP are
  stipulated in 2 regulations
• Council Regulation No 1083/2006, Article 69
• Commission Regulation No 1828/2006, Chapter 2,
  Section 1
• Requirements for projects in Articles 8 and 9 (No
  1828/2006)

4
NPP communication strategy

• NPP 2007-2013 Communication Plan
• Approved in February 2008
• Covers communication strategy for entire
  programme period
• Includes objectives, principles, target groups,
  foreseen activities, time plan and method for
  monitoring and evaluation.
• Projects are both target group and actors in the
  strategy
• Projects will have to indicate their success in
  communication
• Aim NPP communication strategy
• To raise awareness about the Northern Periphery
  Programme 2007-2013, its objectives and its
  impacts as well as the role of the Community by
  communicating high quality information to
  (potential) beneficiaries, citizens and relevant
  stakeholders.
• Principles transparent, innovative and
  forward-looking, simple, cooperative,
  interactive, targeted, sustainable, inclusive,
  accountable
• Information ? communication

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NPP communication strategy target groups

• Target groups
• Potential project applicants
• Projects
• Programme Bodies
• General Public
• Stakeholders
• Stakeholders in relevant sectors and authorities
• policy makers at all levels of administration
  (local, regional, national, European) in the
  participating regions
• economic and social partners
• trade and industry
• NGOs
• university and research institutes
• politicians and members of parliament
• Widest possible dissemination

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NPP communication strategy

• Expected outcomes of successful communication
  strategy
• Raised awareness with the general public
• Attracting higher quality projects
• Better project implementation and therefore
  better achievement of programme objectives
• Better dissemination by programme bodies and
  projects
• Attracting more match funding and outside
  investments from participating organisations and
  other stakeholders
• More political support and support from citizens
  to ensure a longer lasting impact of programme
  and more future support.
• Importance of communication
• Communication is not just a burden or an expense
  It can add value
• Think about your communication strategy and
  budget accordingly ? targeted approach
• You do not need to be a communication expert use
  your common sense

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Role of Projects

• Projects have a role to play in the NPP
  communication strategy
• Why?
• Projects form link between programme and citizens
  in area
• Projects produce tangible outcomes that impact
  citizens
• How can projects contribute to the NPP
  communication strategy?
• Incorporating NPP principles into project
  communication strategy
• Passing on success stories to programme level
• Responsibilities
• Applicants must provide information on internal
  and external communication in the application
  form
• Projects must comply with EU information
  publicity requirements
• Projects are required to follow NPP information
  publicity requirements
• Set of mandatory communication tools
• Budget for attendance at NPP information and
  training events
• Projects must report on communication efforts
  through indicators

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Role of Projects

• Programme will provide guidance to Lead Partners
  through
• Programme Manual
• Programme website
• Information and training events

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Publicity Requirements - European

• Information publicity requirements for
  projects Articles 8 and 9 of Commission
  Regulation No 1828/2006
• Failure to comply can lead to grant cuts!
• Requirements
• Lead Partners are responsible for informing the
  public and partnership about assistance received
  from ERDF
• All information and publicity measures, except
  small promotional objects, must include
• The European flag (emblem) and a reference to the
  European Union
• A reference to the fund concerned European
  Regional Development Fund
• Programme statement Innovatively investing in
  Europes Northern Periphery for a sustainable and
  prosperous future
• Specific requirements for investments in
  infrastructure and construction operations or the
  purchase of a physical object exceeding 500,000

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Publicity Requirements - European

• European Flag
• Official colours Pantone Reflex Blue and Pantone
  Yellow 2C
• Do not place it upside down!
• Reproduction
• Preferably in colour
• On a colour background white rectangular border
• White and blue Reflex blue and stars in white
• Black and white black stars on white background
• More information and downloads on
  http//europa.eu/abc/symbols/emblem/index_en.htm

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Publicity Requirements NPP 2007-2013

• Programme logo
• To be included on all publications together with
  EU flag
• Visual Guidelines
• Mandatory communication tools
• Project website
• Project logo
• Promotional material for conferences, seminars,
  exhibitions, etc.
• Project presentation in PowerPoint format
  outlining the projects objectives
• Completion of a brief project case study based on
  an NPP template
• Submission of small collection of photos relevant
  to the project

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Publicity Requirements NPP 2007-2013

• Optional communication tools depending needs
  individual project
• Project poster
• Project newsletter
• Project DVD
• Plaque
• Other dissemination materials or tools
• Some of this information should also be submitted
  on the programme website
• Expected attendance at joint activities such as
• Lead Partner and partner seminars
• One thematic seminar
• One additional training seminar

13
Monitoring

• Progress on communication activities is monitored
  through communication indicators (activity
  final report)
• Why?
• To monitor progress on mandatory and optional
  communication tools and internal communication
• Compiled project communication indicators feed
  into programme communication indicators
• Defined in Communication Plan
• To be reported on in Annual Report
• Communication Indicators
• Accumulative
• To measure
• General (e.g. communication strategy)
• Internal communication (e.g. partnership
  meetings)
• Mandatory and optional communication tools and
  related indicators
• Attendance at events

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Communication Indicators

• N of Communication Strategies produced
• N of websites developed
• N of visitors on website
• N of project logos developed
• N of promotional materials published
• N of items of promotional materials distributed
• N of promotional materials downloaded from the
  website (not required)
• N of PowerPoint presentations developed
• N of project case studies developed
• N of project picture libraries developed
• N of project posters produced
• N of project newsletters issued

• N of newsletters subscribers
• N of project DVDs produced
• N of plaques produced
• N of other (project specific) tools developed
• N of press releases issued
• N of press coverage achievements
• N of partnership meetings held
• N of attendees at partnership meetings
• N of information events held
• N of attendees at information events
• N of project presentations given to third
  parties
• N of Northern Periphery Programme events
  attended

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Next Steps

• Programme Manual Part 2 How to Manage a Project
• Information and publicity requirements
• Guidance and good practice examples
• Training event on information and publicity
• Programme Website
• Interactive section for Lead Partners
• Full launch expected late June

16
Contact DetailsKirsti MijnhijmerProgramme
Manager for Information CommunicationTel. 45
3283 3784E-mail kirsti.mijnhijmer_at_northernperiph
ery.eu

• Thank you for listening!