Responsible Business Directory

1
Responsible Business Directory

• Ukraine

2
The main objectives of the initiative

• To promote socially responsible businesses and
  show how their investment in CSR is beneficial
  for the business and for the society
• To take stock of existing CSR practices in
  Ukraine and accumulate examples of socially
  responsible business behavior
• Provide valuable contact information for
  potential partnerships

3
The Responsible Business Directory description

• An annual publication
• Companies CSR profiles, listed by industry
  sector
• Government commitment to CSR
• Published in Ukrainian and English language

4
Main categories of the companys CSR profile

• Attitude towards employees and work place
• Involvement with environment protection
• Involvement with community
• Company practice of business ethics

5
Products and distribution channels

• Main products
• Printed publication/CDs
• On-line publication
• Distribution channels
• National
• Through business associations
• Through GC network
• International
• Through the commercial departments of Ukrainian
  embassies abroad
• Through GC networks in other countries
• Through leading business networks in Europe

6
Main approach applied

• Partnership with leading business membership
  organizations
• Individual work with GC members
• Advertisements in business media
• General promotion of the initiative at
  conferences and forums and other events
• Opportunity for commercial advertisement for the
  participants

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Challenges faced

• Lack of committed action from the partners
• Businesses overloaded with surveys
• Political sensitiveness of the topic
• Negative influence of similar initiatives
  historically