Prof' Jim Herbolich EFMD

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Prof. Jim Herbolich EFMD
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Agenda

• What is the EFMD?
• CEL
• EFMD and UNIQUe

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EFMD

• A membership, not-for-profit international
  organisation, based in Brussels, Belgium
• Self-financing through Membership Fees Services
• Founded in 1972 from the fusion of two
  organisations
• Educational (The International University Contact
  for Management Education, ICU)
• Corporate (The European Association of Management
  Training Centres, EAMTC)

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Mission

• EFMD acts as a catalyst
• to promote and enhance
• excellence
• in management development
• in Europe and worldwide.

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Members

• Over 600 Member Organisations
• From over 70 countries

Academic
Corporations
Individual
Public Sector
Consultancies
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More than 600 members world-wide
Academic 69
European 74
Non-academic 31
Non-European 26
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(European Quality Improvement System)
(EFMD Programme Accreditation System)
(teChnology Enhanced Learning Accreditation)
(Corporate Learning Improvement Process)
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Business School Accreditations
Institutional Accreditation
Programme Accreditation
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Accreditations for Corporations
Accreditation for
Corporate Learning Organisation Executive
Education Centre Corporate University Management
Development Centre
Accreditation for Technology Enhanced Programmes
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WHY EFMD CEL ?

• There is a broad consensus that more effort is
  needed on quality improvement in
  technology-enhanced learning both in schools and
  companies.
• The quality of ICT-based learning programmes vary
  widely.
• There is a need for a concept of quality
  improvement which is theoretically sound and also
  meets the expectations of practice.

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What makes CEL unique?

• CEL is focusing on technology-enhanced learning
  in management education and not just focusing on
  e-Learning software products
• The quality framework represents a conclusive
  system of relevant factors based on substantial
  research

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PROGRAMME ELIGIBILITY CRITERIA

• Must be related to management education,
• Must have the equivalent of a minimum of 100
  hours of candidate learning effort,
• Must include participant feedback mechanism,
• Must have been operated at least once.
• A programme is considered technologically-enhance
  d if 20 of its overall duration is delivered by
  teaching or learning methods within the ICT
  range.

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Examples of Management Education Programmes

• 1. Highly formalized programmes such as an
  Executive MBA Programme covering more than 1000
  hours of candidate learning effort.
• 2. Programmes of a shorter duration, addressing
  specific issues of management education in a
  systematic way (about 100 learning hours).
• 3. Customized or company specific programmes
  which aim at explicitly stated objectives of
  competence development, but are flexible in the
  application of different learning methods.

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How we arrived at theCEL quality criteria

• Research
• expert-interviews
• review of what exists

• Pilot tests
• OU-Business School
• Volkswagen

Comprehensive Quality-Framework
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Dimensions for a comprehensive view on quality in
technology-enhanced learning
Strategy
Implementation
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CEL Quality Criteria

• Programme Profile
• Pedagogy
• Economics
• Technology
• Organization
• Culture

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Overview of the cultural dimension
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How CEL Quality Criteria are put into operational
terms
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5 STEPS TO EFMD CEL

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EFMD CEL MANAGEMENT

CEL Supervisory Board
CEL Awarding Body
CEL Advisory Board
CEL Executive Office
CEL Research Unit
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EFMD CEL MANAGEMENT

• Henley
• Babson
• Credit Suisse
• EDEN
• Cranfield
• ESIC
• QED
• Harvard Publishing

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Experiences from practise
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COST OF EFMD CEL

• Initial Certification for one Programme
• Total cost 12.500 Euros

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Difficulties

• Market readiness for CEL
• Time spent in educating the market
• Exclusion
• Catalogues of programmes
• Short programmes

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What does EFMD bring to UNIQUe?

• EFMD experience in both institutional (EQUIS,
  CLIP) and programme accreditation (EPAS, CEL)
• CEL experience in training auditors.
• EFMD experience in know-how sharing
• QUESTE-VET
• SAQS

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What does EFMD bring to UNIQUe?

• A shared desire to improve the quality of
  ICT-based learning.
• A willingness to fully cooperate with other
  European networks in the area of ICT-based
  learning, e.g. MENON, EDEN, SCIL, EFQUEL, e-LIG

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• Thank you!
• jim.herbolich_at_efmd.org