Workshop "Business Creativity and Innovation"

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Chapter 4
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Chapter 4
How Are You Creative?
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How
Are
You
Creative?
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Styles
Cre8ng
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The M.I.N.D. DesignTM
Understanding Your Creative Profiles
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Rational Exploratory Concensual Systematic
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M.I.N.D. DesignTMPreferred Thinking Styles
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M.I.N.D. DesignTMPreferred Thinking Styles
Think
Learn
Communicate
Solve Problems
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Create
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M.I.N.D. DesignTM Creativity ProfilesShort
Description of the Four Profiles

• Meditative
• factual
• detailed
• logical
• one focus at a time

• Intuitive
• mostly creative
• use hunches or guesses
• strive for new ideas
• many focuses or challenges at once

• Directive
• systematic
• practical
• organized
• do what is scheduled or expected

• Negotiative
• personal/friendly
• very loyal
• like to enjoy what they are doing
• work as the spirit moves them

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M.I.N.D. DesignTMPreferred Thinking Styles

• M - Meditative
• uses facts
• gives specific answer
• works alone
• thinks as a detective
• explains in detail
• questions everyone
• calculates accurately
• is very precise
• thinks abstractly
• uses logical thought
• works step by step

• I - Intuitive
• lots of ideas
• imagination
• sees or senses answers
• gets solutions w/o facts
• experiments often
• pretends easily
• sees patterns quickly
• takes risks
• very inventive
• future thinker

• N - Negotiative
• friendly
• loyal to others
• likes to work w/ people
• always involves others
• tends to be emotional
• joiner
• follower over leader
• trustworthy
• enjoys talking
• adaptable to group

• D - Directive
• works step by step
• is very practical
• plans before acts
• neat organized
• directs people
• follows the rules
• on time exactly
• dependable
• does things right way
• wants correct answers

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M.I.N.D. DesignTMAverage Distribution and
Conflict Potential

• Average Style Distribution
• Ca. 2/3 of people are combination of
  two styles
• Ca. 1/6 of people are combination of three or
  even four styles (i.e., no clear
  preferences)
• Ca. 1/6 of people are distinctly one style out of
  the four styles

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M.I.N.D. DesignTMHow WE See the Other
Personality Styles
0-10 coincide
Up to 50 contrast
Up to 75 contradict
Up to 25 compliment
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M.I.N.D. DesignTMHow You See Personality Styles
like yours
Intuitives look at themselves as
Meditatives look at themselves as
Very Precise, thorough thinker, logical,
rational, very focused
Creative, risk-taker, challenging, innovative.
Directives look at themselves as
Negotiatives look at themselves as
Friendly, caring, sensitive, easy to be with,
very giving.
Reliable, orderly, consistent, loyal, accurate
right, highly dependable
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M.I.N.D. DesignTMHow You See the Other
Personality Styles
Intuitives look at other people as
Meditatives look at other people as
Out of space, no facts or proof, out of touch
with reality
Too factual, overly precise, number oriented, too
single focused.
Way too sensitive, take things too personal,
pushy, often invading my space
Rule book bound, mentally stuck, cant think for
themselves.
Too friendly, overly personal, too dependent
upon others.
Too orderly, too rigid, too dependent on the
rules.
Directives look at other people as
Negotiatives look at other people as
Insensitive, blunt, too logical, too
theoretical, uncaring.
Too far out, a little crazy, too independent.
Too argumentative, always improving what already
works fine, not realistic, a loner.
Flighty, breaks all the rules, unreliable,
egotistical, not company person.
Too ruled oriented, not very friendly,
inflexible, too machine-like.
Too sensitive, inconsistent, too soft towards
people, cant make own decisions.
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M.I.N.D. DesignTMHow the Types THINK, LEARN,
COMMUNICATE SOLVE PROBLEMS

• M - Meditative
• 1. Rational
• 2. Logical
• 3. Analyzer
• 4. Investigative
• 5. Examiner
• 6. Questioner
• 7. Calculator
• 8. Precise
• 9. Mathematical
• 10. Theoretical
• 11. Problem solver
• 12. Rational loner
• 13. Distant
• 14. Details
• 15. Changer
• 16. Clearly distinct
• 17. Rule critic

• I - Intuitive
• 1. Intuitive
• 2. Imaginative
• 3. Synthesizer
• 4. Instinctive
• 5. Experimenter
• 6. Possibility producer
• 7. Guesser
• 8. Risk taker
• 9. Inventive
• 10. Original
• 11. Conceptualizer
• 12. Flexible loner/joiner
• 13. Empathetic
• 14. Wholeness
• 15. Changing
• 16. Multi- possibilities
• 17. Rule challenger

N - Negotiative 1. Personal 2. Loyal 3.
Doer 4. Involved 5. Socializer 6. Joiner
7. Follower 8. Trustworthy 9. Personably
verbal 10. Adaptable 11. Working member 12. Team
member 13. Sympathetic 14. Compromise 15.
Changeable 16. Agreeable 17. Rule challenger 18.
Random 19. Today enjoyer 20. Time flexible
D - Directive 1. Systematic 2. Practical
minded 3. Planner 4. Organized 5.
Administrator 6. Tradition follower 7.
Director 8. Predictable 9. Grammatical 10.
Customary 11. Coordinator 12. Group member 13.
Removed 14. Preciseness 15. Consistent 16.
Exact 17. Rule follower 18. Sequential 19.
Goal directed 20. Time focused
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Knowing your Innovation Capacity Why is this
important?

• Making better use of the individual strengths
  and preferences of staff and managers by
  determining a companys Innovation Capacity
• Gaining awareness of personality types and
  individual preferences in the organization
• Identifying staff that naturally perform better
  in certain stages of the Creative Process
• Idea-Generation, -Evaluation, -Implementation
• Composing balanced teams - or unbalanced teams
  for special assignments

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M.I.N.D. DesignTM Creativity ProfilesFour Basic
Creative Thinking Styles

• M - Rationally Innovative
• Rational Challenging
• Continuously improving, refining what exists or
  systematically moving from the abstract to the
  concrete. Uses logic and rationale.
• This is a deductive and reductive approach moving
  back and forth from the practical to the
  theoretical.
• A style of a loner.
• The style of a highly goal-oriented person who is
  most concerned with completing the challenge.

• I Imaginative
• Off-the-Wall
• Creation of the new, the untried.
• Blue sky, inspirational thinking leading.
• Uses hunches, guesses, approximations.
• This is an exploratory, open-ended seemingly
  undisciplined approach that works from many
  potential solutions backwards more often then
  from the problem towards solutions, using
  multiple thinking and non-thinking approaches.
• The style of a highly impatient person, loyal to
  the challenges and the process.

• D Systematic
• Conventional
• Applying known theories and systems or equations
  to reuse previously proven solutions or problems.
  
• This is a reductive approach using predominantly
  critique, judgment and argument.
• Very organized and a step-by-step thinker
• The style of a person highly loyal to an
  organization.

• N - Joint Team
• Communal Harmonious
• An exploratory, often accidental approach.
• Generally feels a problem and its many
  potential solutions.
• Generally this style prefers to work in teams to
  bounce ideas often off other accepting
  people/leaders.
• A compromising style. The style of a person
  highly loyal to his or her team and the project
  or organization.

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The M.I.N.D. Design Types in the Creative Process
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Your Innovation CapacityHow to You Visualize it?
Intuitives
Meditatives

• Expressing and Visualizing different Creative
  Thinking Styles for
• Individuals
• (Staff Managers)
• Departments and Teams
• A Company as a whole

• Individual

• Department

Directives
Negotiatives
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M.I.N.D. Design Profiles.Sample Results of one
group of participants
Detailed Results
Overall Results

• Notes
• 6 persons distinctly one style
• (3I, 2M, 1N)
• 16 persons combination of 2 styles
• 4 persons combination of 3 styles (1MIN, 2 IMN,
  1MND)

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your Cre8ng styles
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Time for some Review Incubation
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Chapter 5
How Are You Creative?
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How
Are
You
Creative?
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Styles
Cre8ng
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your Cre8ng styles
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M.
I.
Solo Convergently Divergent
Solo/Team Divergent
Rational, logical, Analytical, individual
Intuitive, exploratory, Unknown, fanciful
Fun, harmonious, Involving all, family/team
Systematic, equations, Step-by-step, proven
Systematically Convergent Organization
Wholistically Divergent Family
D.
N.
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your cre8ng style
Innovation- Problem-Finding Self
Imagination- Idea-Generating Self
M.
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D.
N.
Recovery- Implementing Self
Discovery- Idea Sensing Self
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cre8ng Tools
M.
I.
Idea Grid Attribute Listing TRIZ
Excursions Forced Relationships Metaphors
S.C.A.M.P.E.R. Checklisting Brain Writing
Writing Relay Group Excursions Guided Imagery
D.
N.
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M.
Convergent
I.
Unvergent
N.
Covergent
D.
Disvergent
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Time for some Review Incubation