Influence: Science and Practice Cialdini 2001

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Influence Science and PracticeCialdini (2001)

• Chapter 8
• Instant Influence

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Instant Influence

• Very often we use a single piece of information
  to make decisions.
• Most of the time this works very well.
• In the complex world of modern society, these
  shortcuts are necessary.
• We use these shortcuts most when we are rushed,
  stressed, uncertain, indifferent, distracted, or
  fatigued.
• Technology is intensifying the fast-paced world
  in which we live.

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Instant Influence

• The power of these shortcuts make us vulnerable
  to those who want to use them to exploit their
  power.
• It is not the compliance professionals who use
  these shortcuts in an honest way who are our
  enemy they are really our allies.
• It is the compliance professionals who abuse
  these shortcuts by using them in deceiving ways
  who are the enemy.
• Authors Recommendation Retaliate. Rescue our
  valuable shortcuts.