This Is What The Presentation Title Looks Like

1
Online Privacy And Identity Management
Mass Software Internet Council Oct 4,
2001 Jason LewisDirector, Corporate
Development RSA Security Inc.
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Trusted Relationships Are Proving Critical
Source Giga, B2C Internet E-Commerce Sales,
July 2000
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What Evades Our Grasp
Online Revenue Lost due to Privacy Fears
Source Jupiter Research
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The Trust Barrier B2B

• Lack of trust was cited by 45 of procurement
  agents as a barrier to transacting more online
• Businesses are 3X more likely to enter into new
  relationships online than offline

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The Trust Barrier B2C
If given explicit, trustworthy guaranteesthat
their information was secureand held privately
BusinessWeek Harris Poll March 2000
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Privacy vs. Profit?
Privacy done right is a catalyst for profit
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Attitudes Toward Privacy
Very concernedabout privacy violations
Concerned but willing to sacrifice for
convenience and other benefits
Not concernedat all about privacy
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Designing a Privacy Strategy for Your Business
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The Changing Role of Encryption
The Millionaires Problem
Who has more money?(But dont reveal the actual
numbers)
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The Changing Role of Encryption
The Millionaires Problem
Who has more money?
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The Changing Role of Encryption
The Millionaires Problem
Who has more money?
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The Changing Role of Encryption
The Middleman Problem
Can you trust the middleman to keep a secret?
We can simulate a trusted third party
Using cryptography alone!
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RSA Securitys Vision for Identity Management

• Single sign-on to any network service from any
  device without compromising security or privacy
• Open, interoperable standard for online identity
• Each business or user manages their own
  information and how it is shared
• Choice of where and how identity is stored and
  managed

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Federated Identity Management
Multiple Providers of Network Identity
Providers that are equal and interoperable
Control over ownership and disclosure
Manage privacy and preferences
Individuals with Multiple Profiles
Multiple Entities with Identity Components and
Services
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RSA Security and the Liberty Alliance

• RSA Security is a founding member of the recently
  announced Liberty Alliance
• Liberty Alliance is an alliance formed to support
  the development and adoption of an open,
  interoperable, and federated approach to online
  identity
• RSA will help provide the leadership, products,
  and services to ensure the security and privacy
  of online identities

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The Stars Are Aligned
Apply innovative technology and business
practices