UNCG Symposium

1
The Impact of Change

• UNC-G Symposium
• September 16, 2004

2
The Impact of Change

• Welcome to the 2004 UNC-G Symposium
• The Impact of Change
• Gary F. Simmons
• Moderator

3
The Impact of Change4 Outstanding Companies
Presenters

• Mackey McDonald - VF Corporation
• 6.0 billion Apparel Manufacturer Marketer
• Maria Teza - Sara Lee Corporation
• 15.0 billion Apparel Food Conglomerate
• Paul Michelle - Belk
• 2.0 billion Department Store Retailer
• Ira Ivingston - Cotton, Inc.
• Leading Marketer of Fiber Lifestyle in the U.S.

4
The Impact of ChangeKey Factors

• Global Changes - WTO
• Big are getting Bigger
• Less is More
• Unique Customer Needs
• Evolution of Retail
• Uncontrollable Factors...Iraq, Elections, etc.

5
The Impact of ChangeCompanies Must Change by

• Constantly Updating their Brands Acqusition
  and/or License of Additional Brands
• Improved Execution
• Continuous Innovation
• Constant Focus on Cost
• Creating High Performance Organizations
• Great companies adjust to change quickly,
  efficiently in concert with each other to take
  market share

6
Mackey McDonald

• CEO, Chairman President VF Corporation
• Worlds Largest Apparel Company
• Companies Include H.D. Lee, Wrangler, Vanity
  Fair, JanSport, Nautica, The North Face other
  well known brands
• Appointed Chairman in 1998 has held the CEO
  position since 1996
• Named President in 1993
• B.A. Degree from Davidson College a M.B.A in
  Marketing from Georgia State University