MARK 404 Advanced Internet Marketing

1
MARK 404Advanced Internet Marketing

• Tim Beal
• Session 11 23 May 2006

2
Today

• Joshi, Stephanie on Designing the marketing
  program for The Lord of the Rings
• Please send me your presentations so they can be
  posted for all to use for revision
• Next week Final presentations at 8 Park St,
  Thorndon
• Wine and snacks afterwards
• Requests?

3
Today continued

• Internet Marketing Strategy and general Marketing
  Strategy
• e-marketing topics

4
Formulating Strategy

• Your assessment will be based on a written report
  (5000 words maximum) and a class presentation (to
  which 'your company' will be invited). As part
  of the analysis you will identify comparable or
  competitor websites and these can be illustrated
  in your presentation. You are required to cost
  your recommendations to ensure that they are
  compatible with the companys resources

5
Internet and general

• Internet strategy must be integrated within
  general marketing strategy
• In practical terms for this assignment
• Recommend marketing objectives
• Formulate strategy to achieve them, with special
  but not exclusive focus on Internet
• Eg TradeMe started off with flyers through
  letterboxes

6
Points to bear in mind

• You need to take Pips resources, skills and
  interests in mind, but you dont have to agree
  with all her ideas
• You can recommend superior alternatives
• Not everything has to be done at once
• You might have a two or three stage plan
• Questions?

7
e-marketing topics

• Starting point is the exam
• You are assembling information to enable you to
  answer question 1 (and that you might utilise in
  other questions as well)
• Identify what information you haven't got
• Is that because it doesnt exist, is not
  accessible, or you just havent found ?
• Make use of the Commerce Librarians on second
  floor
• Annotate/categorise the information youve got so
  you can draw on it easily

8
Next week

• Presentations, starting at 3.00