Working Together Helping People

1

• Working Together Helping People
• Know Before They Go

2
A Bright Idea
3
Awareness vs. Users
100 90 80 70 60 50 40 30 20 10 0
Source 2005 Dan Jones Survey
71
Percent of Utahans
11
Use CommuterLink Website
Aware of Commuterlink
4
Highest Referrers
5
A Win-Win Plan
6
(No Transcript)
7
(No Transcript)
8
Website Prototype
9
Marketing Opportunities
10
Marketing Ideas
11
Marketing Ideas
12
Marketing Ideas
13
Marketing Ideas
14
Plugging the Cameras
15
Next Steps
16

• Working Together Helping People
• Know Before They Go

17
Awareness vs. Users
200,000 175,000 150,000 125,000 100,000 75,000 50,
000 25,000 0
July 99 Jan 00 July 00 Jan 01 July
01 Jan02 July02 Jan 03 July 03 Jan 04 July 04 Jan
05