Advertising Campaigns

1
Advertising Campaigns

• Dippin Dots- User-generated Contest
• Mozilla- Promoting usage of Firefox
• Microsoft

2
Mozes
A free experimental service that allows bands to
reach their fans and potential fans via mobile
phone.
3
Who Is Mozes?

• Mozes connects you to the things you love through
  your mobile phone and the Web.
• Specifically targeting the music industry,
  promoting its Web-based platform as a free tool
  that bands can use to connect with fans on their
  mobile phones
• Join to get updates and content from your
  favorite bands sent directly your mobile phone.
• Create your own Mob.

4
Pros for Advertisers
Pros and Consfor both Businesses and Consumers

• Mobile is the next big thing
• Be the first to experiment
• Cost Free advertisements with Mozes
• Target Marketing
• Ability to cut through sales pitches
• Directly target one consumer

5

• Pros Consumers
• Get exactly what we want
• Easy to opt out or cancel -Federal
  Communications Commission
• Choices and Ease
• The ultimate personal touch

6

• Cons Advertisers
• Costs
• Fear of consumer privacy leery
• Too many messages turns customers away
• Cons Consumers
• Privacy rights
• Behavioral and geographic targeting fears

7

• Simply by sending a text message to a number she
  saw on a Las Vegas billboard in February, Miller
  gave Adidas and a marketing outfit, MOVO, all the
  information they needed to hawk basketball shoes
  to her over the phone. They knew Miller was in
  Vegas, since she responded to the billboard
  offering information about National Basketball
  Assn. All-Star game events nearby. Her phone
  number gave away her hometown, indicating an
  allegiance to the East Coast All-Star team. The
  payoff came when Adidas sent Miller a text
  message about the sale of 200 pairs of
  limited-edition All-Star basketball shoes. Tipped
  off, Miller lined up outside an Adidas store in
  Vegas with hundreds of others. "We got there
  really early with our big ol' cup of coffee,"
  says Miller, "and of course the line was out the
  door." She bought two pair for her eldest boys.
  (Sell-Phone Revolution, Business Week)

8
Questions?