B2C What

1
B2C Whats Next Now that you have the shop and
the technographics.C2C?

• INBS 510
• B2C Module

2
What will make them buy online?

• Financial incentive
• Low price
• Additional product to go with purchase
• Convenience
• Access/ niche
• www.hothothot.com

3
Buy online?

• Added value www.supermarkets.com
• Added value with personalization
• net perceptions
• Uses Collaborative filtering http//www.alexlit.co
  m
• www.myLaunch.com applies filtering
• Open sesame follows user around site and obtains
  info 25,000
• Find out what personalization scheme Microsoft
  comes up with and thats the one

4
Added value continued

• More value added
• Shopbots ( intelligent agents)
• http//ecommerce.ncsu.edu/topics/agents/agents.htm
  l read this for more info
• Learning agents
• Comparison shopping agents
• www.jango.com brings you the best prices
• http//www.roboshopper.com
• www.compare.net
• cookies and commerce

5
Site Stickiness

• Promotions
• Big event versus many small ones
• Know the customer
• Periodic promotions
• Email database- opting in
• Live chat online
• Community events
• www.roguemarket.com why does this have appeal?

6
More stickiness

• www.egghead.com what is sticky here
• www.lucent.com what is sticky here?
• Live chats
• Netcentives- www.netcentives.com
• Audio and video in promotions
• Contests http//www.hvaa.com/guessthe.htm
• www.whud.com radio

7
Resources for Stickiness

• www.coolsavings.com coupons
• www.webmagnet.com contests
• www.ticketmaster.com - live forum All Access area
• Games, free stuff etc
• www.projectcool.com/sightings every day a new
  sighting

8
Taking the pulse of the Competition

• Competitive intelligence on the web
• Review competitors sites
• Analyze related newsgroups
• Examine publicly available financial statements
  www.sec.gov/edgarhp.htm
• Information delivery systems- push technologies
• Corporate research companies
• Solicit opinions in chat room

9
The e- Industries Services

• What they are up to

10
Service Industries- Models for E-commerce- B2C
and C2C

• Travel and Tourism
• Forresters 2000 25 of all B2C
• Services
• Fare tracking
• auctions., bids, special sales
• Virtual communities
• www.zeustours.com
• Futurize- agents

11
Lets see it at work

• PC enter data
• intelligent agent shops around communicating
  electronically
• Matches requirements or provides alternatives
• You input modifications
• Agent makes reservations
• How about all by voice!!! Guesstimate 2001

12
Job Market HR in B2C- C2C

• Driving forces
• Cost
• Life cycle
• Place
• Search
• Finding applicants
• Matching
• Dated material
• speed

• Who uses it?
• Job seekers
• Job offers
• Recruiting firms
• Government agencies and institutions
• www.sourcer.com
• download HR tour
• www.monsterboard.com

13
Job Market service continued

• Services
• Finding a job
• Writing and posting resumes
• Career planning
• newsgroups

• Intelligent agents
• For employees
• www.jobsleuth.com
• For employers
• www.resumix.com

14
Real Estate B2C C2C

• Virtual reality at its best
• www.ired.com
• www.homeadvisor.com
• www.eloan.com
• www.assist2sell.com
• www.bankrate.com

• www.realtor.com
• www.apartments.com

15
Trading Stocks Online

• Schwab
• Order placed at Schwab
• Electronically sent to trading floor at NYSE
• Query- is the order gt 30,000 shares
• If yesgt to floor brokers who bring to specialist
• If nogt specialist processes electronically
• Confirmation of trade

16
Online Stock Trading

• www.bondmarkets.org
• www.cyberinvest.com
• www.upside.com- free guru advice
• www.marketguide.com
• www.ipocentral.com
• www.morningstar.net - mutual funds

17
Electronic Banking

• Advantages
• Account balances
• Statements
• Pay bills
• Transfer money
• Balance accounts
• Email
• Etc, etc, etc

18
Something spooky

• www.nextcard.com
• Apply and get a credit card in 1 minute
• They will give you your account balances for
  other cards without even asking you for the
  numbers

19
Other service industries

• Edutainment- radio, MP3
• Virtual Universities and training centers
• www.Capellauniversity.edu a totally online
  university accredited
• www.zdnet.com training for business
• www.medceu.com CEUs for health care
  professionals
• Online consulting
• Medical www.mediconsult.com
• Management consulting www.knowledgespace.com
• Legal advice --- prospects abound
• Financial advice- http//askmerrill.com

20
Other services

• Insurance www.insurerate.com
• Healthcare- www.healtheon.com
• www.webmd.com
• Matchmaking www.match.com
• VC www.garage.com
• Digital delivery of documents
• Stamps http//www.e-stamp.com/cgi-bin/e-stamp.dll/
  index.jsp

21
C2C Believe it or not C2B

• www.Ebay.com
• www.traderonline.com
• www.inforocket.com

• Reverse auctions
• www.priceline.com
• www.reverseauction.com