The Ernst and Young Business Plan Guide

1
The Ernst and Young Business Plan Guide

• Chapter 15 and 16
• Confidentiality Agreements
• And
• Further Considerations

2
Confidentiality Agreements

• Confidentiality Agreements
• Include In Your Business Plan As Appendix
• All Copies Should Be Numbered-Pages Too
• Link For Other Free Samples
• Free Sample Confidentiality Agreements

3
Further ConsiderationsPeople

• How To Attract And Retain
• Compensation Plan
• Incentives That Motivate
• Incentives That Develop Commitment
• Comprehensive Benefit Plan
• Stock Ownership
• In Lieu Of Compensation
• Buy At Set Price
• Personal Agreements
• Employee Agreement
• Non-compete Agreement

4
Money

• Raise Money Now Or Later?
• Now Larger Share Of Equity
• Now Dont Have To Go Back Later
• Later Stock Worth More
• Later Less Equity For Same Amount Of
• Entrepreneurs Under Estimate Needs

5
Cashing Out

• What Is The Pot At The End Of The Rainbow?
• Plot The End Game From The First Move
• Have An Exit Strategy
• What Event(s) Will Cause You To End The Business
• Is Your Goal To Sell The Business?
• Would You Like It To Go On Indefinitely?
• Decide How You Want It To End

6
Women and Minorities

• Factors Presented Apply To All Businesses
• Opportunities For Women And Minorities Are At
  Their Zenith (2007)
• Entrepreneurs Should Research Programs
• State
• Federal-SBA
• SCORE
• Chambers Of Commerce
• WSUV SBDC
• VA
• Google It

7
Questions?