The Seven Deadly Sins

1
The Seven Deadly Sins

• Sloth
• Lust
• Gluttony
• Wrath
• Avarice
• Pride
• Envy
• Years ago, Harpers Magazine asked seven agencies
  to create ads for the Seven Deadly Sins. They
  agreed...

featuring
2
Sloth

• If the original sin had been sloth, wed still
  be in paradise.
• JWT

3
Lust

• TBWA
• All the agencies wanted lust.

4
Wrath

• The only emotion powerful enough both to
  start a war and stop one.

• Saatchi Saatchi

5
Pride

• The Pride Council
• Pride. The sin you can feel good about!
• Ogilvy Mather

6
Gluttony

• Fallon for...
• The Glutton Society
• Helping people make the most of themselves for
  over 100 years

7
Avarice

• Santa as spokesperson
• Avarice re-branded as Greed
• The Martin Agency

8
Envy

• NW Ayer says...
• The other agencies got all the good sins.

9
7 Deadly Sins

• So... what was your favorite sin?
• And does this prove that you can advertise just
  about anything?