Critique%20of%20the%20Conservative%20Party%20of%20Canada%20Website

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Critique of the Conservative Party of Canada
Website

• By Nisha Vijh
• Ritesh Kotak
• Alex Tong

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Election Readiness

• They have provided enough articles to provide the
  user with information regarding the conservative
  partys platforms and actions regarding voter
  issues
• The user has access to a side bar which conveys a
  sense of openness to the public in terms of
  allowing them to be a part of the partys movement

3
Balance Between Self-Advocacy and Attack

• One entire tab has been dedicated to Stephen
  Harpers leadership (abilities, past experience,
  his family-friendly image and even a biography on
  his wife)
• There is a podcast with Stephen Harper speaking
• There is only one direct attack in terms of a
  specific article (the Liberal stance on GST)
• Throughout the website there are indirect put
  downs about the other parties and their faults
• The balance would be 75 self advocacy and a mere
  25 attack

4
Balance Among Leader, Party, Policy

• The leader is given the most attention on the
  website with majority of the tabs and articles
  directly about him, his family and even his
  hobbies
• Discretely lays out partys platform on key
  issues (policy)
• Has adequate information on the partys history
  and principles

5
Scope for Citizen Initiative

• The side bar allows users to participate in the
  conservative party endeavour through links that
  allow them to donate, help, shop, join, own
  signs, vote and my campaign

6
Social Networking

• Strong attempt to captivate to engage the younger
  public through familiar means such as Facebook,
  YouTube, Twitter, Flickr, etc...

7
Branding, Look and Feel

• It is a very clean look, visually appealing
• Conservative party branding is dominant
• Not as user friendly as it can be due to
  disappearing tabs when scrolling over links with
  the mouse
• Picture of Stephen Harper
• Mission statement missing
• Very youthful

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Technological Sophistication

• Cycling banner upon the page changing or being
  refreshed where all pictures emanate a family
  friendly feel
• Utilization of several online techniques to
  portray the message (podcasts, radio ads etc)

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Use of Languages

• Complete equality is not shown to both the French
  and English speaking user due to the fact that
  landing page is automatically set to English
• It is easy to switch between the two languages
  because even with the change the layout and
  access to all articles and links remains the same

10
Provision for People with Disabilities

• There are a great number of pictures, and videos
  which allows users to access the information via
  other means than just text

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Privacy Protection

• A Privacy Policy is provided
• It is very well organized, and is easy for the
  average citizen to read and understand
• It is informative and contact information has
  also been made available for further inquiries

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Sites Effectiveness

• Pros
• Great branding
• Interactive (social networking and videos)
• Contact Us
• User friendly
• Informative
• Everything is accessible within three clicks
  (information is easily found)

• Cons
• The option to switch languages is not too obvious
  as it is only indicated as a mere E or F on the
  top right hand side of the page
• Lack of multiculturalism
• Lack of disability tools (audio text and ability
  to change font size)

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Recommendations

• Flash intro page which gives the option of French
  or English
• Site map
• Search Bar
• Frequently Asked Questions Section

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Down With The CoalitionThank You!Any Questions?