Influence of Presumed Media Influence

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Influence of Presumed Media Influence

• Third-Person Effects and Agenda-SettingIs
  there a conceptual link?
• Hans-Bernd BrosiusInstitut für
  Kommunikationswissenschaft
• Universität München

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Workshop Presumed Media Influence

• AGENDA
• Perceptual Phenomena
• Agenda-Setting
• TPE and media feects

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Workshop Presumed Media Influence

• 1. Perceptual Phenomena
• Self Public Media
• Other Social Groups

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Workshop Presumed Media Influence

• Self
• optimistic bias
• invulnerability
• self esteem/self enhancement
• ...

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Workshop Presumed Media Influence

• Public
• looking glass
• false consensus/uniqueness
• pluralistic ignorance
• ...

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Workshop Presumed Media Influence

• Social Groups/Others
• images
• stereotypes
• behavior
• ...

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Workshop Presumed Media Influence

• Media
• third-person-effect
• hostile media phenomenon
• ...

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Workshop Presumed Media Influence

• Interrelationship model
• hostile media
• psychol. optimistic characteristics bias
  
• behavorial
• outcome
• looking glass TPE

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Workshop Presumed Media Influence

• Two-step model
• Psychol. optimistic object-Antecedents bias re
  lated perceptions
• - social desirability - TPE- locus of
  control - looking glass- personality

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Agenda-Setting

• 2. Agenda-Setting
• MIP What is the most important problem facing
  the ltnationgt today?
• ...facing ltyourselfgt
• ...facing ltothersgt

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Agenda-Setting Concept 1

• High TPE Low TPE
• r(MA-IA) r (MA-IA)
• high? low?

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Agenda Setting Concept 2

• S(t0) S (t1) S (t2)
•  
•  
• O(t0) O (t1) O (t2)
•  
•  
• M (t0) M (t1) M (t2)
•  
•  S Self Agenda
• O perceived others Agenda
• M Media Agenda
•  

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TPE and media effects

• 3. Media effects
• Example exemplar study
• (grouped) TPE as additional independent variable
• relevant FP-question, TP-question, difference???
• expectation?
• Result no effect of TPE

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Exemplar study
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Exemplar study
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Workshop Presumed Media Influence

• Conclusions (rather Questions)
• TPE unique phenomenon or based on optimistic
  bias?
• TPE related to effects or not?
• which perceptual phenomenon is functional under
  which conditions?
• Is the degree of presumed media influence related
  to the strength of effects on individuals, and
  for which theoretical concepts?