Having Impact

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Having Impact

• Setting Goals Measurable Objectives

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This presentation draws from the work of

• Shattuck and Associates, Inc.
• Centers for Disease Control and Prevention

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Goals and Objectives

• Goals and objectives are paramount to good
  program planning evaluation.
• They provide the direction you need to DESIGN and
  to EVALUATE your program.

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Goals

• Describe what you hope to bring about.
• May be written as general statements, not
  immediately measurable.

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Sample Goal

• Ensure that all students
• receive daily physical activity.
• Ensure that all students receive
• adequate Health Education.
• Ensure that all students have
• healthy food choices.

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Objectives

• Intermediate steps or milestones that need to be
  achieved by a specific target group in order to
  meet a goal.
• Written as intended outcomes for the target group
  that is, what the target group will know or be
  able to do as a result of your efforts.

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Sample Objective

• By September 30th, 2010, 25 of the elementary
  schools in our system will offer daily Physical
  Activity for all students.

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Objectives are NOT

• Tactics or tasks undertaken by your team.
• An example of a tactic/task
• Provide staff development regarding the benefits
  of daily physical Activity.
• An example of an objective
• By October 2010, 25 of all students will be
  offered opportunity for daily P.A.

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S.M.A.R.T. Obejectivs

• Specific
• Measurable
• Appropriate
• Realistic
• Time Specific

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S Specific Objectives

• Specify target
• Specify intended outcome
• Focus on only one action or outcome at a time
• Avoid vague verbs
• (e.g., know, understand)

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M Measurable Objectives

• Have baseline to measure change
• Use baseline to determine indicator of success
• For example
• Increase from 10 to 15 the number of students
  who can complete a mile in under 15 minutes.

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A Appropriate Objectives

• Advance your teams goal
• Identify a specific target group
• Are inclusive of diversity within your target
  group

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R Realistic Objectives

• Are important to stakeholders
• Are a do-able stretch
• Are adequately resourced

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T Time Specific Objectives

• Provide a timeframe indicating when the objective
  will be met or measured
• By 10/1/10, 35 of school districts in (state)
  will report having integrated nutrition education
  into the curriculum.

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Remember Tactics (activities) are not SMART
Objectives

• SMART Objectives answer these question
• Who is the target group?
• What will the target group achieve?
• When will they achieve it?

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Tactics v. Objectives

• Tactic Create and distribute information packets
  to elementary school principals outlining the
  benefits of daily recess periods for elementary
  school students.

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Objectives say what you want, not what you will
do.

• To distinguish between a tactic and an objective,
  ask yourself the following questions
• Who is the target group?
• Elementary Schools
• What will the target group achieve?
• Daily recess periods will be implemented
• (vs. packets will be distributed, which is a
  tactic!)
• When will they achieve it?
• 10/31/10

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Tactics v. Objectives

• Objective By 10/31/10, 40 of elementary schools
  will have implemented daily recess periods for
  elementary school students.

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Sample Goal ? Objective ? Tactic

• Your Goal is to ensure that elementary students
  get adequate the physical activity on a daily
  basis.
• Your SMART Objective might be By 10/31/10, 40
  of elementary schools will have implemented daily
  recess periods for elementary school students.
• One of your Tactics might be By 5/15/10, create
  distribute packets to elementary school
  principals educating them about the benefits of
  daily recess periods for elementary school
  students.