Goals and objectives

1

• Goals and objectives
• Session 16
• Global Youth Network Workshop Needs Assessment
  Programme Planning

2
Why a project proposal?

• To explain to donors what you want to do and why
  in a language they understand
• To be able to look back and see whether you have
  achieved what you wanted to achieve (that is, to
  evaluate)
• Every format is different, but they are all the
  same!

3
Goals and objectives

• Usually there is a distinction between aims that
  you can achieve within the life of the project
  (we call these objectives) and those that your
  project can only contribute to (we call these
  goals)
• Be particularly careful, each donor has its own
  terminology and definitions!

4
Goals

• Example a small youth group working in substance
  abuse prevention applying for a US10,000 grant
  for a 1-2 years long project
• One goal, e.g. by the end of the project, the
  number of young people starting to use substances
  in our community will have decreased
• The goal is your dream, your vision, the
  direction towards which you want the project to
  take you (but you know will not reach)!

5
Objectives (I)Setting your objectives

• Link each objective to a risk/ protective factor
  that you want to do something about
• Problem/ present situation (risk/ protective
  factors)
• Ideal/ desired situation (goals and objectives)
• What are you going to do to move from one to the
  other (activities)
• Describe the situation that you want to achieve
  (the impact, NOT the activities) on your target
  group (NOT on you!)

6
Objectives (II)An example

• Risk factor youth have nothing to do in their
  free time
• Objective By the end of the project, all youth
  in our community will be employing their free
  time in fun and constructive activities

• To organise alternative activities for the youth
  (NO, this is an activity)
• To establish a youth centre (NO, this is an
  activity and does not say how the life of youth
  will be changed)

7
Objectives (III)Formulating your objectives

• Make them SMART
• Specific to a target group
• Measurable
• Achievable
• Realistic
• Timebound

• More than one (as no one factor is the cause of
  substance abuse), but not too many