Canadian Trucking Human Resources Council CTHRC

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Canadian Trucking Human Resources Council
(CTHRC)
Josh Rose Manager of Projects
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Who is the CTHRC?

• Incorporated in 1994
• Canadian Trucking Human Resources Council (CTHRC)
  is mandated to address national occupational
  standards, provide ongoing labour market
  information, promote career awareness and
  maintain a positive image of the trucking
  industry
• Mission
• to assist the Canadian trucking industry to
  recruit, train and retain the human resources
  needed to meet current and long-term
  requirements

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The Founding Members

• Canadian Trucking Alliance (previously the
  Canadian Trucking Association)
• CAW Canada
• Com-Car Owner-Operators Association
• Private Motor Truck Council of Canada
• Teamsters Canada

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Todays Board of Directors

• Constituent members (10)
• For-hire CTA (4)
• Private PMTC (4)
• Labour Teamsters (1)
• Owner-Operator (1)
• Individual members (2)
• Personnel Agency (1)
• Driver (1)

Industry Support members (8) Training providers
(3) Insurance (1) Sector Councils (3) HR
Specialists (1) Government (3)
(non-voting) HRSDC (2) Transport Canada (1)
Executive Committee (4) CTA, PMTC, Teamsters and
other member
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Summary of CTHRC

• In existence for 12 years
• Staff 5 employees
• Accredited Schools 11
• Board of Directors 22
• Company Partners 150
• Budget - 1 to 2 million/yr

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Trucking in Canada
                                               
                                                  
                        
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Transport Canada Annual Report 2005- Trucking
Industry Structure
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Trucking in Canada

• Generates 61 billion in annual revenues
• Contributes 1.4 of GDP
• Trucks move 90 of all consumer products
  foodstuffs
• Accounts for gt60 per cent of trade with the
  United States
• Employing gt400,000 directly (100,000 indirectly)
• 265,000 Canadians earn their living as truck
  drivers
• 10,000 for-hire companies
• 36,000 owner-operators in Canada
• NEED 37,000 drivers per year to keep up with
  economic growth and attrition

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Ontario Facts and Figures

• As the old adage goes if you got it, a truck
  brought it!
• 90 of all consumer products and foodstuffs used
  and consumed in Ontario are shipped by truck
• Statistics Canada lists "truck driver" as the
  most common occupation for men in Canada
• Trucking is involved in about 70 of all land
  freight moved in Ontario
• Almost 40 of the population of North America is
  within one day's drive of Southern Ontario
• Trucks haul approximately 75 of Ontario exports
  to the U.S. and 83 of imports into Ontario from
  the United States.
• Since 1991, trans-border truck movements have
  been growing at 9 per year
• Approximately 200,000 people are employed
  trucking Represents approximately 5 of the
  provincial labor force.

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Human Resource Issues

• Qualified driver shortage
• Worker retention and turnover
• Lack of a learning culture
• Early stage of adoption of national standards
• Aging workforce
• Perceived image and attractiveness
• Low level of literacy
• Employability standards higher than existing
  licensing standards

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CTHRC Business Lines

• Occupational Analyses ( Professional Driver,
  Dispatcher, Professional Driver Trainer,
  Transportation Safety Professional )
• Essential Skills (TOWES)
• Trucking Research
• Professional Development (Skills Upgrading
• Youth Employment Strategy (YES)
• Career Awareness Strategy

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Career Awareness Promoting Career Initiatives
in Trucking
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(No Transcript)
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Youth Employment Strategy (YES)

• What is the catch?

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Youth Employment Strategy (YES)

• There is NO catch!!

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Youth Employment Strategy (YES)

• Who is eligible for YES?
• Individuals ages of 19 and 30 (inclusive)
• A college or university diploma/certificate
  and/or Earning Your Wheels (EYW) graduate
  certificate or any certification program from
  CTHRC

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Youth Employment Strategy (YES)

• What types of positions are eligible?
• Accounting and finance
• Sales and marketing
• Information technology (computers)
• Human resources Professional
• Driver
• Driver trainer
• Transportation safety professional
• Dispatchers
• Mechanics
• Allied Trade Occupations

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Human Resource Issues

• Qualified driver shortage
• Worker retention and turnover
• Lack of a learning culture
• Early stage of adoption of national standards
• Aging workforce
• Perceived image and attractiveness
• Low level of literacy
• Employability standards higher than existing
  licensing standards

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How do we Address the Challenge?
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Ideal Situation to Address the Challenge
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Reality of the Situation

• People think trucking is just about trucks
• BUT THERE IS MORE TO IT!!
• Trucking is not just about driving. It includes
  a variety of professions

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(No Transcript)
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Key to Career Awareness Strategy

• Dispel the myths associated with trucking
• Drivers have to work day and night to earn a
  decent income
• Truck drivers are unskilled tradespeople
• Trucking is low tech
• Offers very little job security
• Trucking is unsafe and unhealthy

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Career Awareness Deliverables

• Careers in Trucking Website
• Section dedicated to Allied Trades
• Profile of 5 or 10 key trades
• Occupational Profiles
• Highlight some of the key Allied Trades
• Career Pathing

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How will CTHRC accomplish this?
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Addressing the Challenge

• Tools
• Occupational Standards and
• Essential Skills Profiles
• Professional Driver,
• Dispatcher,
• Professional Driver Trainer,
• Transportation Safety Professional
• Transportation Manager (under consideration)

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Addressing the Challenge Training Programs

• Earning-Your-Wheels Program for Entry-Level
  Drivers
• Professional Driver Recognition Program
• Skills Upgrading Programs for Experienced Drivers
  
• E-Learning Programs for Dispatchers and
  Owner-Operators
• Essential Skills Upgrading Curricula

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Other CTHRC Products and Services

• Essential Skills Needs Assessment
• Implementation National Essential Skills Strategy
  
• Trucking Research
• Career Awareness Strategy Tools Youth Employment
  Strategy (YES)
• Essential Skills Assessment Tools (Trucking TOWES
  3 tests)

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Thank You

• Joshua Rose
• Manager of Projects
• Canadian Trucking Human Resources Council
• 203 720 Belfast Road
• Ottawa, ON K1G 0Z5
• 613.244.4800
• jrose_at_cthrc.com
• www.cthrc.com