Youth cultures and risk behaviour

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Youth cultures and risk behaviour
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Youth cultures and risk behaviour

• Society
• Trends and youth cultures
• Scenes and typical behaviour
• What means risk?

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Living in the tribal society

• Individualisation
• Enlargement of youth due to different reasons
  (education, leaving home, demographic
  development)
• Decrease of influence of social structure
• Increase of influence of chosen lifestyles
• Globalisation
• New forms of communities

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Trends, youth cultures and scenes
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Cultural innovation top down
Trendsetter
Early adopter
Early majority
Late majority
Latecomer
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Young people live in scenes

• More than 80 of the young people say they feel
  to belong to a scene and even more think the
  style of specific scenes is interesting and they
  like it.
• Youth cultural scenes provide the frame of the
  every day culture of young people!

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• Music scenes
• Sport scenes
• New-Media-scenes
• subcultures

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What are scenes anyway?

• Scenes are thematically focused networks of
  people who share certain material or mental forms
  of collective styles. They provide the place to
  meet, exchange, communicate and live!
• The common styles are bound to typical spaces and
  times and are developed in an interactive way.
  These styles are expressed rather openly and
  function as symbols and codes for recognition and
  differentiation.
• Two Skateboarders from Madrid and Vienna have
  more in common styles, codes, interests,
  attitudes than a Skateboarder and a
  Techno-Freak from Vienna.
• Scenes are open for everyone without
  restrictions. Therefore they break the
  traditional socio-economic structure of society.
• Behaviour and attitudes are also defining special
  codes and are therefore essential to every scene.
• Youth scenes are global! The codes, styles and
  attitudes are transported through media
  dissemination.

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Structure of a scene
Core Opinion Leader und Trendsetter They live in
and for the scene! The surrounding and the margin
follow them.
Margin People that are only slightly touched by
the lifestyle of special scenes. They use codes
in weaker form and sometimes false.
Surrounding Scene surfers can identify with ore
than one scene. They are familiar with the codes
and styles and use them according to the situation
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3 Pillars of a scene
Situations, places, time, media, events, ..
HipHop, Snowboard, Techno, House, Rock,
Skateboard, Street-ball, Alternative, Skinheads,
Punk, Jesus Freaks, Gothic, Hard Core, Vegans,
Squatters, Soccer Fans,
Expression Music, fashion, sports, body,
hairstyle, gestures
Mind set Attitudes, behaviour, common
philosophy, values
Relations Group bonds, individual vs. mass,
Socio-economic background
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Living in Scenes
11- 18 year old Please tell me, to which scene
do you belong.
Institut für Jugendkulturforschung (2007)
elf/18 die Jugendstudie/Welle 2, rep. for 11-
bis 18, n880
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Young people and risk behaviour

• Risk taking has to be part of growing up to
  define the borders.
• But what is understood by risk
• Skills and competences
• Situation
• Group effect
• Examples
• Snowboarders are going of slope to be the first
  to draw a line. Competence now the own skills
  experience situation weather conditions
  material
• Racers meet to do illegal car racing in the
  suburbs. Competences driving ability, knowledge
  about cars

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- Institut für Jugendkulturforschung und
Kulturvermittlung Bauernmarkt 6/5 1010 Wien