Survey on Broadband and Wireless Usage in Taiwan

1
Survey on Broadband and Wireless Usage in
Taiwan
JULY 2003

• Taiwan Network Information Center

2
Outlines

• Purpose
• Individual broadband usage behavior?Household
  broadband usage behavior
• Survey Period
• Jul. 3-15 2003
• Population
• 23 counties of Taiwan, 6,456,662 households in
  total
• (2000 Population Housing Census,
  Directorate-General of Budget, Accounting
  Statistics)
• Survey Group
• Households within 23 counties of Taiwan, people
  who are over 12 years old
• Sampling
• Obtain stratified random samples from 23 counties
  of Taiwan. Within each layer, samples are
  allocated proportionally. Use random sampling
  method to choose target sample from members who
  are over 12 years old of the selected household.
• Survey Method
• Telephone interview using CATI system,5523 valid
  sample completed

3
Assumption Method of Numbers of Users

• For number of peopleThree dimension weighting
  method
• Three dimension estimate weighted the people over
  12 years old in Taiwan by their inhabited county,
  gender and age.
• Population bases on Population Census of Taiwan
  in Jun. 2003
• For number of householdsTwo dimension weighting
  method
• Two dimension estimate weighted the households in
  Taiwan by their inhabited county and number of
  members in the families.
• Survey domain bases on 2000 Population Housing
  Census made by Directorate-General of Budget,
  Accounting Statistics

• Note County23 counties in Taiwan
• Gender male?female
  Age12-56 years olds,every 5 years per
  level, 7 levels in total
• Number of family members1 to 8
  people and above, 5 layers in total

4
Internet Users and Households in Taiwan
5
The Estimated Numbers of Internet Users in Taiwan
6
Internet Users in Taiwan 2001-2003

• Note Unit in 10,000 people
• TWNIC 2002 Sep. people over 15
  years old in Taiwan.
• TWNIC 2003 Jul. people from 0 to
  100 years old in Taiwan
• MOTC people from 0 to 100 years
  old in Taiwan
• Resource Survey from TWNIC and
  Department of Statistics of MOTC

7
The Percentages of Internet Users and Households
in Taiwan

• NoteSamples are people over 12 years old in
  Taiwan

8
The Estimated Numbers of Internet and Broadband
users over 12 years old in Taiwan
9
The Estimated Numbers of Users of Different
Networking Style in Taiwan

• Note The survey domain is people over 12 years
  old in Taiwan have accessed to
  Internet it is 10,830,493 people in total
• Unit Person

10
The Percentages of Internet Users Grouped by
inhabited area

• Note Unit
• The numbers in the brackets are sampling errors

11
The Percentage of Internet Users-Grouped by
Municipal Level

• Note Unit

12
The Percentages of Internet Users Grouped by
Degree of Urbanization

• Note Unit

13
The Percentages of Internet Users Grouped by
Gender

• Note Unit

14
The Percentages of Internet Users Grouped by
Age

• Note Unit

15
The Percentages of Broadband Users- Grouped by
Inhabited Area

• Note Unit
• Numbers in the brackets are sampling errors

16
The Percentages of Broadband Users Grouped by
Municipal Level

• Note Unit

17
The Percentages of Broadband Users- Grouped by
Degree of Urbanization

• NoteUnit

18
The Percentages of Broadband Users- Grouped by
Gender

• Note Unit

19
The Percentages of Broadband Users- Grouped by Age

• Note Unit

20
The Analysis of Usage Behavior for Internet and
Broadband Users over 12 years old in Taiwan
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1. The proportion of Internet population,
for over 12 years old in Taiwan
Broadband Users
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2.The Analysis of Broadband Users over 12
Years Old in Taiwan
23
2.The Analysis of Broadband Users over 12
Years Old in Taiwan in Taiwan (Continued )
24
The Estimated Number of Households Using
Internet and Broadband in Taiwan
25
The Numbers of Households for Various Networking
Type in Taiwan
The total number of households using broadband
2,512,130

• NoteThe domain is the Internet-using families
  in Taiwan, which has the total
  number of 3,512,240 households
• Unit Household

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The percentage of payment type for broadband
households in Taiwan
82.10
1.05
16.85

• NoteThe domain is the broadband families in
  Taiwan, which has the total number
  of 2,512,130 households
• Unit Household

27
The percentages of Internet households - Grouped
by inhabited area

• Note Unit
• The numbers in the brackets are sampling errors

28
The percentage of Internet household grouped by
municipal level

• Note Unit

29
The percentage of Internet households Grouped
by degree of urbanization

• Note Unit

30
The percentages of Internet households Grouped
by education level of financial householder

• NoteUnit

31
The percentages of Internet households Grouped
by monthly income

• Note Unit

32
The percentages of broadband households Grouped
by inhabited area
(3.26)
(1.65)
(4.57)
(2.79)
(3.84)
(6.89)
(2.38)
(6.18)
(3.62)

• Note Unit
• Numbers in the brackets are sampling errors

33
The percentages of broadband households Grouped
by municipal level

• Note Unit

34
The percentages of households using
broadband-Group by degree of urbanization

• Note Unit

35
The percentages of households using broadband
Grouped by the education level of financial
householder

• Note Unit

36
The percentages of households using broadband
grouped by monthly income

• Note Unit

37
The analysis of Internet and broadband usage
behavior for households in Taiwan
38
1. The analysis of Internet usage for
households in Taiwan
39
2. The analysis of broadband households in
Taiwan
40
2. The analysis of broadband households in
Taiwan (Continue 1)
Broadband usage includes ADSL ADSL?Cable
Modem?Leased line?LAN?Community network
41
2?The analysis of broadband households in
Taiwan (continue 2)
Broadband usage includes ADSL ADSL?Cable
Modem?Leased line?LAN?Community network
42
2. The analysis of broadband households in
Taiwan (continue 3)
Broadband usage includes ADSL ADSL?Cable
Modem?Leased line?LAN?Community network
43
2. The analysis of broadband households in
Taiwan (continue 4)
Broadband usage includes ADSL ADSL?Cable
Modem?Leased line?LAN?Community network
Having troubles in broadband service
44
3. The analysis of not using broadband
households in Taiwan
45
3.The analysis of not using broadband
households in Taiwan(continue)
46
The proportions of wireless networking users over
12 years old in Taiwan
47
The percentage of wireless networking users
Grouped by inhabited area

• Note Unit
• The numbers in the brackets are sampling errors

48
The percentage of wireless networking users
Grouped by municipal level

• Note Unit

49
The percentage of wireless networking users
Grouped by degree of urbanization

• NoteUnit

50
The percentage of wireless networking users
Grouped by gender

• NoteUnit

51
The percentage of wireless networking users
Grouped by age

• Note Unit

52
The analysis of usage behavior for wireless
networking users over 12 years old in Taiwan
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1. The analysis of wireless networking users over
12 years old in Taiwan
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1. The analysis of wireless networking users
over 12 years old in Taiwan(Continue)
55
2. The analysis of users not using wireless
networking , for people over 12 years old in
Taiwan
56
The proportions of mobile networking users over
12 years old in Taiwan
57
The percentages of mobile networking users
Grouped by inhabited area

• NoteUnit
• The numbers in brackets are sampling errors

58
The percentages of mobile networking users
Grouped by municipal level

• Note Unit

59
The percentages of mobile networking users
Grouped by degree of urbanization

• NoteUnit

60
The percentages of mobile networking users
Grouped by gender

• noteUnit

61
The percentages of mobile networking users
Grouped by age

• NoteUnit

62
The analysis of usage behavior for mobile
networking users over 12 years old
63
1. The analysis of mobile networking users
over 12 years old in Taiwan
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1. The analysis of mobile networking users
over 12 years old in Taiwan(Continue)
Having troubles using mobile networking
65
2.The analysis of not using mobile networking
users in Taiwan
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Conclusion

• For Internet users
• The Internet population has grown upto 10,175,000
  people its percentage has reached 57.23 of the
  total population.
• All areas have large proportions of Internet
  usage, their percentages are all higher than 50.
  The figures for North area, Taipei City and
  Kaoshiung City are around 65.
• The percentage of male Internet users is 57, and
  42 for female ones. Internet users are evenly
  spread in different age level. For level of
  16-20 yr olds and 21-25 yr olds, their
  percentages have reached around 90.
• Broadband usage has become more common its
  population has reached 9,370,000 people, which is
  almost 50 of the total population.
• 66.57 of the broadband users connect to Internet
  daily, and the most popular time period for
  connection is from 800pm till 1200am.?
• Most of the broadband users connect to Internet
  at home, and the main purposes of using Internet
  are browsing web information and sending or
  receiving e-mail.

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Conclusion(Continue)

• For households using Internet
• There are 3,510,000 households having used
  Internet, its percentage has reached 54.40 of
  the total number of households in Taiwan.
• All areas have large proportions of households
  using Internet, which all have reached more than
  50. For Taipei City, its ratio is 60. The
  ratios of North area and Kaoshiung City are over
  50.
• 97 of the households that use Internet have
  their own computer facilities, and 68.46 of
  these families have one computer.
• Broadband usage has become more common. The total
  number of broadband households is 2,510,000
  households. The rate of broadband usage is
  38.91.
• Most of the households that use ADSL choose Hinet
  as their ISP, and the most common downloading
  speed is 512k. Eastern Broadband Telecom is the
  most popular ISP among Cable modem users, and its
  downloading speed is also 512k.
• The two major concerns in choosing ISP are fast
  speed and low cost the satisfaction rate to ISP
  is around 70.
• The average monthly payment for broadband usage
  is 1001 to 1250 but the most acceptable
  payment range is from 251 to 750.
• The major concern of using broadband is too slow
  for downloading.
• The main reasons of not using broadband is
  because of no interest or no need.
• There is 29.23 of non-broadband users who are
  willing to adapt to broadband usage, and their
  most favored connection style is ADSL.
• Hinet is the most favored ISP for the future ADSL
  users, and Eastern Broadband Telecom as the
  favoured ISP for cable modem users.

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Thanks!!
QA