HOW WILL ALTRIA

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HOW WILL ALTRIAS STYLE AFFECT USSTC AND ITS
MARKETING PRACTICES?
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Issues to ponder concerning USSTC as an Altria
Company

• The USSTC corporate website now resembles an
  Altria site with corporate social responsibility,
  cessation and health information prominently
  displayed.
• USSTC no longer sponsors collegiate rodeo
  although it still quietly provides college rodeo
  scholarships.
• USSTC has asked a non-profit, Gifts in Kind
  International, to take over Operation Ranger, its
  program to give off-road utility vehicles to
  emergency responders.

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USSTC CORPORATE WEBSITE
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HEALTH INFO ON USSTC WEBSITE
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No links to brand websites
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Issues to ponder concerning USSTC as an Altria
Company

• USSTC brands were advertised heavily in print
  media, online and via direct mail. Philip Morris
  has not bought any print ads in over 4 years. It
  appears that USSTC has cut back on magazine ads
  in the past 6-8 months.
• USSTC is constantly under scrutiny for its
  widespread sampling practices. Will that
  change?
• Marlboro is marketing Marlboro-brand Snus. Will
  it compete with USSTC brands?
• Altria is now back in the alcoholic beverage
  business as USSTC owns Ste. Michelle wine
  estates.

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Moving forwardKeeping track of USSTC

• Monitor all aspects of the marketing ads,
  direct mail, events, websites
• Document everything that skates the line
  pictures with dates/time, first person narratives
  with contact info
• Feed the info to your state AG and to the FDA
  Tobacco2_at_fda.hhs.gov

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Victoria AlmquistDirector, OutreachCampaign for
Tobacco-Free Kids Washington, DC valmquist_at_tobacc
ofreekids.org