iMMovator Cross Media Network Expertgroup Digital Television

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iMMovator Cross Media NetworkExpertgroup
Digital Television

• Broadband/HD Innovation Lab Launch Event
• Hilversum, July 13, 2007
• Freek van t Ooster, iMMovator

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Origin and focus of iMMovator
ICT
New Media Cross Media
AV /Creative Industry
Telecom
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Activities of iMMovatoriMMovator from local to
regional/national
National
Cross Media Monitor
Transfer of knowledge
Regional Creative industry
Cross Media- Cafés
Local t Gooi, Media Park
Learning Firm Haarlem
Learning Firm
Starters and innovators
Workshop Innovation
Initiating Projects
Broadband Hilversum
Investment funding
Broadband connecting the Creative industry
Cooperation creative industry
Gaming Craftworld
Meeting the Minds
Expertgroup Digital TV
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Cross Media Monitor Profiling the industry 1996
- 2004
Winners
Losing Momentum
Amsterdam
01 05
Utrecht
Hilversum

• Volume
• Share of total employment
• Share of value added

Amersfoort
96 01
Haarlemmermeer
Haarlem
Almere
Nieuwegein
Amstelveen
Zaanstad
Gaining Momentum
Dead Ducks
Growth- Average annual growth of employment
- Average annual growth in value added
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City profiles and clusters of creative industry
Creative enterpreneurs
New ICT
Mediaproduction efficiency
Culture
Advertising and interactive agencies
ICT
Broadbandservices
Culture
Almere
Media and Entertainment
Publishing
Amsterdam
Haarlem
Hilversum
ICT
Design and Gaming
ICT
Media
Creativity
Utrecht
Haarlemmermeer
Knowledge and education
Broadband and ICT
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Supporting the creative industry Investing in
connectiviy
ICT / New Media
Logistics
Trading
3
Healthcare
Education
double boost
2
Tourism
Mobility
Creative Industry
Security
Finance
Cross-industries Strengthen ICT as enabler
to ALL Social, Economic Scientific Cultural
processes
1
3
Double Boost Interaction and combination of ICT
and Creativity
2
The Digitale Base One virtual open fibre
network Available to all industries including
Grid and Generic eservices
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Local Fibre networks
GRID
Generic Services
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iMMovator overview

• Learning Firm Hogeschool Utrecht and INHOLLAND
• Expanding to locations in Haarlem and Utrecht
• Innovation centre scaled from 600m2 to 6000m2
  (with TCN)
• Further expansion to 10.000-12.000 m2
• Cross Media Cafes visited by 200-300 companies
  on average
• Network of connected companies
• Workshops designed to the needs of the industry
• Stimulation programs
• Strengthening Multimedia cluster (province of
  Noord-Holland)
• MultiMedia Impulse (Taskforce Innovation Utrecht)
• Projects in field of gaming (Craftworld),
  Broadband, digital TV, Cooperation and connecting
  creative industry
• Initiative to form Expertgroup digital television

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Expertgroup digital televisionWhy now?

• Adoption digital television is slow
• Consumers want to, but get confused (lot of
  stories, boxes, suppliers)
• Content developers want to, but small number of
  subscribers and different network characteristics
• Distributors want to, but preferably on their
  terms subject of fierce competition
  (triple-play)
• Government wants to
• stimulate services economies based on knowledge,
• strengthen international competitive position
• prevent separation within society
• Advertisers want to, seeking an answer to
  declining effectiveness of advertising euros
  spent on traditional television targeting, away
  with 30 sec slots/GRPs

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Adoption is slow
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Expertgroup digital televisionCurrent status and
members

• Current status still at startup initiative
  taken, first meeting held
• Started with small group of CEOs/COOs/VPs of
  organisations within the primary Television Value
  chain
• Netherland Public Broadcasting and public
  broadcasters
• Commercial broadcasters
• Producers
• Sound and Vision
• Broadcast facility companies
• Cable operators
• Telecom operators deploying television services
• IMMovator acts as initiator and moderator of
  process

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Expertgroup digital television Goals

• Accelerating digital TV adoption in terms of
  connected households in the Netherlands,
  regardless of underlying infrastructure chosen.
• Broadening the applications and services
  delivered over the digital television
  architecture
• Deepening the content-experience by
• delivering high image quality, including High
  Definition-TV
• combination with internet experience (context,
  interactivity, individualization)
• Setting and guaranteeing basic quality levels
  both in image as in service levels

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Thanks for your time and attention!

• Any questions now or later on
• Contact information
• iMMovator Cross Media Network
• Ton van Mil Freek van t Ooster
• ton.vanmil_at_ immovator.nl freek.vantooster_at_
  immovator.nl
• 31 6 5136 2824 31 6 5200 1343