SEA EMPRESS

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SEA EMPRESS
- Lesson Learned -
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Obligation of the Shipowner

• To Protect the Business
• To Protect Reputation

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Contingency Planning

• How Real ?
• Rapid Reaction ?
• Human and Other Resources?
• Make Up of the Team

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Media Strategy

• Flexible
• Do we work within the system?
• Do we work unilaterally ?

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Agendas !

• Many
• Not all Friendly

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Skill Gap
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Accountability / Responsibility

• Exxon Valdez, Braer,
• Sea Empress, Erika, Prestige
• M4 Aircrash, Lockerbie

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Transparency

• Need for a credible individual to take
  ownership of the incident, if not the cause

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One Voice One Message
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Vessel Condition

• Imperative to maintain
• Quality of Vessel
• Quality of trained crew
• Quality of on-board system
• Quality of office management systems
• A position to defend should things go wrong

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Commercial Aftermath